Client Goal
A home furnishings company wanted to identify site visitors who were browsing specific categories and were highly engaged but left without making a purchase.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
A retargeting strategy identified top web visitors who were potential new customers and unable to be reached through email. Retargeting re-engaged them with customized postcard follow up.
Utilize the most effective media
Site Retargeted Postcards were used to reach site visitors based on category engagement, offering a highly individualized and timely customer experience. The client suppressed buyers within the last 24 months and their in-house “do not mail” file.
Quantify performance expectations and activated
Client set a goal of 5x return on ad spend, tracked throughout the campaign.
Results
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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