Gain Important Insights to Target Your Audience More Effectively

Understanding how media influences consumer purchase decisions is essential to creating an effective strategy to attract new clients to insurance providers.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Targeting Map for Communications, Insurance, Financial Services - Mspark

Leverage the Most Effective Media to
Influence Purchase Decisions

As consumers make purchase decisions regarding home, auto, or life insurance providers, they engage with a variety of advertising media. Below are the most influential print and digital media types for insurance and financial purchases across rural markets and U.S-wide.

*Channels supported by Mspark | Prosper Insights & Analytics 2024

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn more about the rural consumer’s purchasing behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your insurance firm to acquire new clients by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading home, auto, and life insurance providers across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.