Rural Markets Are a Growing Opportunity for Retailers.

The Retail Industry is expected to grow from $32.7T in 2024 to $47.2T by 2029.²

The Grocery Market is estimated at $980B in 2024 and is expected to reach $1.16T by 2029²
The Furniture Market is estimated at $637.5B in 2024 and is expected to reach $823.8B by 2029³
Nov-Dec 2024 Holiday Sales are expected to surpass $1 Trillion for the first time ever, a 3% growth over 2023. ⁴

Sources: Morning Consult, 2024 ¹; mordorintelligence: Retail industry²; Global Market Insights 2024³; Emarketer, 2024 ⁴

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Rural Consumers Have Higher Response to Mail than Other Media.

Over half (55%) of consumers have tried a new product/service/establishment in the past 6 months after receiving marketing mail.¹
Research indicates that rural residents are always looking for a bargain with their activity primarily driven by price.²
The audience is 41% more likely than the national average to purchase retail goods and 53% more likely than the rural baseline.³

Learn More About the Rural Consumer

Rural Consumer Media Response
Past 12 Months⁴

Sources: USPS Mail Moments 2024¹; Morning Consult, 2024²; Mspark Analytics, ESRI^3; AdMall AudienceSCAN 2024⁴

Engage Your Audience Like Never Before.

BEST PRACTICES FOR RETAIL MARKETING: Strategies to Move Inventory and Reach Consumers Before Your Competition Download Now

Integrated Marketing Campaigns + Value-Driven Creative Drive Rural Campaign Success.

Digital ads can increase brand awareness by as much as 80%.¹
Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average.²

Sources: omnicoreagency.com, 2023¹; advertisingweek.com²