U.S. Retail Sales are projected to increase 4% year-over-year in 2025, equating to $5.2 trillion in total sales.2
Retail Growth Trends
- In-store sales are expected to grow 2%, contributing to 1% of overall growth.2
- E-commerce/non-store sales are expected to grow 10%, contributing to 3% of overall growth.2 Learn more about how we can support your e-commerce/DTC strategies.
- By 2028, 72% of retail sales are predicted to occur in brick-and-mortar stores, partially driven by a surprising majority (64%) of Gen Z consumers who prefer shopping in physical stores.3
- While headwinds from a variety of factors remain, opportunities such as potential interest rate cuts, tax incentives, and a strong 2024 holiday season support retail momentum in 2025.3
Sources: mordorintelligence: Retail industry1; Bain & Company 2025 Retail Forecast.2 Forrester U.S. Retail Forecast 2023 to 2028.3
Strong Growth is Projected Across Multiple Retail Categories
- The Discount/Variety Store industry is to grow from $464.5B in 2024 to $505.7B in 2025.1
- The Furniture Market was estimated at $637.5 billion in 2024 and is expected to reach $823.8 billion by 2029.2
- The U.S. Footwear Market is expected to reach $117 million by 2030.3
- The U.S. Pet Care Market is expected to reach a projected revenue of $70.8 million by 2030.4
- U.S. Hardware Stores Retail market size is estimated at $58.8B in 2025 and is expected to reach $74.7B by 2030.5
- The Agricultural Supply Retail Industry has grown 5.6% annually over the past 5 years to $21.7B and is projected to continue to grow into 2029.6
Sources: The Business Research Company.1 Mordorintelligence: Furniture Industry.2 Horizon Grandview Research; Footwear – United States.3 Horizon Grandview Research; U.S. Pet Care Market.4 Mordor Intelligence, U.S. Hardware Retail Industry.5 Farm Supply Stores in the US – Market Research Report (2014-2029)6
Retail Customers Are Highly Responsive
to Mail and Digital Media.
- Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
- Digital ads can increase brand awareness by as much as 80%.2
- Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average.3
Sources: Source: U.S. Modern Postcard, Direct Mail Statistics 2023.1; omnicoreagency.com, 2023.2; advertisingweek.com3
Best Practices for Retail Marketing
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Integrated Marketing Campaigns + Value-Driven Creative
Drive Campaign Success.
78%
of consumers say they will open/read mail that includes an offer.
2x
reach connected households with median income nearly 2x the national average.
47%
top retail loyalty program members spend 47% more.
Sources: Mspark Data Analytics ESRI.1 Bain & Company 2025 Retail Forecast.2
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Furniture Retailer Targets Movers to Increase Store Traffic
Mass Merchandise Retailer Increases Redemptions on Holiday Promotion
Integrated Campaign Delivers More Than 200% ROAS for Mid-Size Retailer
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