Respond Quickly to Shifting Consumer Behavior and Gain Market Share

Responding to shifting consumer behavior is essential to creating an effective strategy to increase traffic and attract new shoppers to retailers of all types — from general and discount retailers, to pet, hardware, and furniture retailers.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Targeting Map for Automotive Services, Grocery, Healthcare & Professional Services, Home Services, Restaurant, Retail - Mspark

Leverage the Most Effective Media to
Influence Purchase Decisions

As rural and non-rural consumers across the U.S. make purchase decisions, they engage with a variety of advertising media. Below is the average percentage of influence print and digital media types have on consumer purchases.

Prosper Insights & Analytics 2023¹ | Channels Supported by Mspark

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn more about the rural consumer's purchasing behavior

Engage Your Audience Like Never Before

BEST PRACTICES FOR RETAIL MARKETING: Strategies to Move Inventory and Reach Consumers Before Your Competition Download Now

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your retail brand to acquire new customers and continue to build long-term loyalty by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading furniture, discount, pet, and specialty retailers across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.