Quickly Respond to Shifts in Consumer Behavior

A marketing strategy that is responsive to shifts in consumer behavior is essential to attract new e-commerce customers.  Consider these trends as you build your e-commerce marketing strategy:

  • 76% of consumers adopted a new shopping behavior like digital shipping or a new website during the pandemic.1
  • 75-84% of those consumers planned to continue their newly adopted shopping habits even after COVID, according to a McKinsey & Company study2.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Leverage the Most Effective Media to
Influence Purchase Decisions

As consumers in rural and non-rural markets make purchase decisions, they engage with a variety of advertising media. Below are the top paid media print and digital channels by average purchase influence across all categories.

*Channels supported by Mspark | Prosper Insights & Analytics 20231

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn More About the Rural Consumer's Behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

An integrated ecommerce marketing strategy anchored by direct mail with complementary addressable geofencing digital ads increases reach, effectiveness, and advertising ROI. Promote awareness of your brand’s website and highlight your services and products while targeting your best potential customers.

60% of consumers have visited a brand’s website after receiving direct mail
28% increase in performance with digital + direct mail vs. direct mail alone
58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading eCommerce brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.

Case Studies

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