U.S. online retail sales are projected to reach approximately $1.38 trillion in 2026.

E-commerce’s share of total retail sales in the U.S. is forecast to increase steadily — trending toward nearly 30% of all retail purchases by 2029, reflecting consumer preferences to research, compare, and purchase products online.
Driven by smartphone ubiquity and frictionless checkout experiences, mobile commerce specifically is expected to account for nearly 50% of U.S. e-commerce sales by 2027, with continued growth projected through the decade.
Major domestic brands report DTC channels growing between 8–16% YOY through 2029, as brands are prioritizing first-party data to build direct customer relationships outside of third-party marketplaces.

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15-20% Improved Retention Post-purchase mailers in DTC campaigns improve customer retention.

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_{Sources: Mordor Intelligence, Retail Touchpoints, WAC Insights, Reuters, Shopify Plus, Dotdigital, Ken Research.}