Spice Up Your Restaurant’s Marketing Mix to Bring More Customers Through the Door

Responding to shifting consumer behavior is essential to creating an effective strategy to increase traffic and attract new diners for all restaurant types — from quick-service restaurants to casual dining to pizza.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Targeting Map for Automotive Services, Grocery, Healthcare & Professional Services, Home Services, Restaurant, Retail - Mspark

Engage Rural Consumers Like Never Before

Learn tips and insights to create a sustainable plan to drive traffic and acquire new customers for restaurants of all types, from quick serve restaurants (QSR) to fast casual to pizza to casual dining with our eBook: A Restaurant Marketer’s Guide to Targeting the Rural Consumer. Download Now

Leverage the Most Effective Media to
Influence Purchase Decisions

As consumers make dining-out purchase decisions, they engage with a variety of advertising media. Below is the average percentage of influence print and digital media types have on dining-out purchases in rural markets and across the U.S.

dining-out-media-influence-jan-24 - Mspark

*Channels supported by Mspark | Prosper Insights & Analytics 2024

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn more about the rural consumer’s purchasing behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your restaurant or pizza brand to acquire new customers and continue to build long-term loyalty
by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading pizza, fast-casual dining and quick-serve restaurant brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.