Acquire Rural Consumers with Restaurant Spending Above the National Average.
- The U.S. quick-service restaurant market size is $406.2B in 2024 and expected to reach $662.5B by 2029.2
- Fast casual restaurants are projected to reach $150B in sales in the U.S. by 2028.3
- The U.S. full-service restaurant market size is $324.9B in 2024 and is forecast to reach $554.1B by 2029.4
Sources: Mspark Response Database1; Mordor Intelligence, U.S. QSR Market Size 2024-2029;2 Technavio, Fast Casual Restaurants Market in US Report, 2024-2028;3 Mordor Intelligence, U.S. Full Service Restaurants Market Analysis, 2024-2029.4
Engage Rural Consumers Like Never Before.
Learn tips and insights to create a sustainable plan to drive traffic and acquire new customers for restaurants of all types, from quick serve restaurants (QSR) to fast casual to pizza to casual dining with our eBook: A Restaurant Marketer’s Guide to Targeting the Rural Consumer. Download Now
Rural Consumers Have Higher Response to Mail than Other Media.
- Research indicates that rural residents are typically looking for a bargain, with their activity primarily driven by price.1
- 78% of consumers will open/read mail from a brand if it includes an offer or promotion.2
Rural Consumer Media Response
Past 12 Months3
Sources: Our Best Intel, Morningconsult.com, 13 Aug. 2024. Web. Aug. 20241; LOB 2024 State of Direct Mail Consumer Insights2; AdMall AudienceSCAN 20243
Integrated Advertising + Value-Driven Creative Drive Rural Campaign Success.
Keep a strong digital presence. 28% of consumers are drawn to online discounts and coupons, a 6-point jump from the previous year.1 Digital ads can increase campaign reach and response to help you achieve your goals to drive traffic and sales.
Direct Mail Drives Immediate Action. 55% of rural consumers visit a brand’s website after receiving direct mail, and 42% search for it online, leading to direct engagement.1
Sources: USPS Mail Moments 20241
Bring Value to Rural Restaurant Consumers.
FAMILY
High-spending QSR consumers are 10% more likely to have families to feed.1
RESPONSE
Incentives received by mail generate roughly 4X greater response rates than other sectors.1
SPENDING
28% of rural consumers are influenced by coupons when dining out.1
Source: Mspark Response Database1
Drive ResultsExplore Our Case Studies.
National Fast-casual Chain Boosts In-store Sales with Targeted Mailings
Casual Dining Restaurant Increases Traffic
Quick Serve Restaurant Drives Traffic
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