The Restaurant Industry is Expected to Reach $1.5 Trillion in Sales in 2025.1
Restaurant sales are on the rise and projected to grow this year, making it essential to stand out from competitors to engage diners and increase traffic and sales. Consumers continue to prioritize value, with price being second only to appealing taste when diners consider restaurant options.4
- More than 8 in 10 operators expect their 2025 sales to be higher or the same as they were in 2024, but also expect competitive pressures to intensify.1
- The U.S. QSR market currently has nearly 200k locations and is valued at $407B, with projected growth of over 10% through 2029.2
- The U.S. fast casual restaurant industry is projected to grow $65.2B to hit $150B by 2028.3
Sources: National Restaurant Association 2025 State of the Industry Report.1 FastCasual.com 2025.2 Avison Young 2024.3 Prosper Insights & Analytics November 2024.4
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Quick-Service Restaurant Customers are Highly Responsive
to Mail and Digital Media.
- Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
- 55% of consumers visited a brand’s website after receiving advertising mail.3
- 28% of consumers are now drawn to online discounts and coupons.3
Sources: U.S. Modern Postcard, Direct Mail Statistics 2023.1 AdMall AudienceSCAN 2025; Fast Food Customers.2 USPS Mail Moments 20243
Bring Value to QSR Consumers.
60%
of families eat out to reduce effort & save time.1
62%
of Gen Z prefer dining out at least once a week.2
78%
of consumers will open/read mail that includes an offer.3
Source: Affinity Group Survey 20241; Upmetric2; LOB 2024 State of Direct Mail Consumers Insights3
Explore Our Case Studies.
National Fast-casual Chain Boosts In-store Sales with Targeted Mailings
Casual Dining Restaurant Increases Traffic
Quick Serve Restaurant Drives Traffic
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