Get to Know
Rural Consumers
With over 32 million households across 7,100 zip codes, rural markets offer high response rates, greater loyalty, and less competition—making them prime growth opportunities.
Rural consumers are deeply loyal and highly engaged with marketing, making these communities perfect for expanding your business.
The Opportunity to Grow Your Market Share in Rural America
Download our free eBook to learn insights about the rural consumer and the opportunity they represent to grow your business. Download Now
Why is the Rural Consumer Important to You?
The digital divide is closing.
- Rural consumers are benefitting from $1.9 trillion invested in rural broadband expansion that began 3 years ago.1
- Internet connectivity will improve with a $42.5 billion federal investment in new rural broadband infrastructure.2
- Wireless connectivity will continue to improve with a new $9 billion investment in 5G expansion over the next decade.3
Rural consumers are more connected than ever before.
They have tremendous purchasing power:
- 61% own their own homes.4
- 2/3 spend 10% above the national average at quick-service restaurants, and they are 10% more likely to be feeding families.4
- 25% of them spend more on retail than the national average.4
They respond to multi-channel advertising campaigns:*
- 46% respond to mailed ads.5
- 44% respond to streaming TV ads.5
- 36% respond to online ads.5
Learn more about multi-channel advertising solutions.
Mspark Delivers Value to the Rural Consumers Most Likely to Become
Your Best Customers
Mspark specializes in driving brand growth and customer engagement strategies for national and local advertisers in these important markets. We partner with our clients to create data-backed, custom direct mail + digital advertising campaigns, with guaranteed results.
Reach Rural ConsumersSources: FCC relaunches $9 billion rural 5G scheme, telecoms.com1; Broadband Equity Access and Deployment Program, broadbandusa.gov2; Yellen touts broadband investments in trip to rural Virginia, Reuters.com3; Mspark Analytics, ESRI4; Rural consumer media response past 12 months, AdMall AudienceSCAN 20245