Engage Your Target Audience to Drive Traffic and Acquire New Clients

Understanding how media influences consumer purchase decisions is essential to creating an effective strategy to attract new clients to healthcare and professional services providers including medical, dental and eye care clinics, state and local government health departments and agencies, pharmacies, and more.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing their local communities and identify how they can best reach them. This optimization helps you better connect with your audience and maximize your spend.

Target Your Audience

Targeting Map for Automotive Services, Grocery, Healthcare & Professional Services, Home Services, Restaurant, Retail - Mspark

Leverage the Most Effective Media to Influence Decision Making

As consumers in rural and non-rural markets make decisions regarding healthcare and professional services, they engage with a variety of advertising media. Below is the average percentage of influence print and digital media types have on consumer purchases in rural markets and across the country.

*Channels supported by Mspark | Prosper Insights & Analytics 2024

Increase reach among your target audience to boost engagement and response by leveraging the most effective channels.

Learn more about the rural consumer’s purchasing behavior

Mspark gives the ability to hone in on the target audience for each campaign so, unlike some other advertising methods, we’re able to make good quality impressions and not just quantity impressions. Our campaigns can also be tailored to a wide range of budgets.

Ginger Heidel

Georgia Coastal Health District/Public Information Officer

Multichannel Marketing to Cost-Effectively Drive
Awareness

Increase awareness of your health care, dental, or eye care organization to increase traffic and acquire new clients by pairing direct mail with digital components.

60% of consumers have visited a website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Organizations

Leading healthcare, dental, eye care, pharmaceutical, and other professional services providers along with public agencies nationwide trust Mspark to help them reach underserved audiences. We work within budgetary guidelines and leverage grant funding to achieve the best possible return on your advertising investment.

Our proven track record of success has earned us a reputation as a trusted partner in the industry.