Respond to Evolving Consumer Behavior
Quickly and Effectively

As home prices and interest rates rise, homeowners are increasingly opting to make improvements to their existing home. Adapting your marketing strategy to be responsive to evolving consumer behavior is essential to creating an effective formula to attract new customers for home services providers.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Targeting Map for Automotive Services, Grocery, Healthcare & Professional Services, Home Services, Restaurant, Retail - Mspark

Leverage the Most Effective Media to
Influence Purchase Decisions

As consumers in rural markets make home improvement purchase decisions, they are influenced by a variety of advertising media. Below are the most influential print and digital media types for home services purchases across rural markets and U.S-wide.

*Channels supported by Mspark | Prosper Insights & Analytics 2023

Increase reach among your target consumers to boost engagement and response with a multi-channel approach.

Learn more about the rural consumer’s purchasing behavior here

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your home services business to gain new customers and lower your cost per acquisition by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading home services and home improvement brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.