Digital Solutions

Multi-Channel Digital Solutions with
National Reach + Precision Targeting

The key to a marketing strategy that drives results is identifying and engaging
your most relevant audience—consumers most likely to do business with you.

With our Boost Digital Solutions,
we help you identify high-value audiences
by leveraging three types of data:

Behavioral Data, generated from a consumer’s internet activity
Location Data, generated from a consumer’s offline actions based on locations visited
Demographic Data, generated from offline purchase behavior, public data, and self-reported data

Ad-Solutions-Digital-Marketing_Insurance - Mspark

Target Consumers Based on Their Online Activity

Behavioral tactics enable you to target consumers based on their online activity and deliver ads customized to where they are in the purchase cycle.

With behavioral data, we can target:

People who visit websites that are categorically relevant to your business
People who are searching for or reading content related to what you offer
People who have visited your website with ads delivered via display
and/or video

Target Consumers Based on Defined Locations

Leverage mobile advertising technology that targets consumers with ads based on defined locations they have recently visited.

With location-based data, we can target:

People who are visiting your competitors or other audience rich locations (including events & landmarks)
People who have visited your store or are loyalty members

Target Consumers Based on Demographic Data

Target households that possess key demographic attributes that match your ideal audience. Demographic data is generated from offline purchase behavior, public data, & self-reported data, and is a powerful, efficient way to reach your ideal prospects.

With demographic data, we can target consumers whose demographic data and/or offline purchase history is that of your ideal prospect.

Enhance Engagement and Boost Response

Deliver personalized messages to your relevant audience with our acquisition email solution, Equire.

We target the accurate and complete profiles of real people in our robust database. With national reach, we can place your messaging in the hands of the right audience. We focus on the metrics that matter and the real people who choose to engage with your offering through a cookie-less and 100% user opt-in email campaign.