These are the questions we are asked most often. Not seeing your question? Reach out anytime! We’re here to help.
What is Mspark’s coverage area?
Mspark has the capability to reach 116 million U.S. households each month through shared mail advertising and 2.3 billion unique devices via complementary digital campaigns. Through our partnership with the ANNE Network, we can cover the entire United States with a combination of solo and shared mail. If you’re looking to reach a specific area, please contact us for more specific coverage information.
What targeting capabilities do you have?
Our Strategic Analytics team brings together many types of data to create a much more insightful view of your customers than a geography-based mailing list. They create a mailing profile that tells you who your best customers are, where they live, what they like, and where you can find prospects that most resemble your customers. In other words, we have the ability to target your current and potential customers all the way down to the household level. For even more detailed information about our targeting capabilities, please visit our Audience Targeting & Measurement page.
Do you partner with advertising agencies?
We work with advertising agencies of all sizes. We’ll strategize with account teams on specific client challenges, provide data-driven media recommendations, position your agency as subject matter experts on integrated advertising, provide resources and worry-free execution of shared & direct mail campaigns.
Do you run preprints/camera ready artwork in your package?
Yes, we do! If you already have a direct mail piece designed and printed, we can put your business in our shared direct mail package, which will save you money when compared to solo direct mail options. Learn more about our preprinted insert distribution under Advertising Solutions.
What is included the cost?
Our all-inclusive pricing rates include design, printing, postage, and shipping so there are no hidden fees in our process.
How are you delivered? Are you a part of the newspaper or inserted into the newspaper?
Our products are delivered as a complete shared mail package via the USPS directly to residential mailboxes.
How do you measure a campaign’s response?
Our Strategic Analytics team can analyze post-promotion data and deliver actionable data solutions to help you refine your message, improve mailing profiles, and increase your advertising return on investment. Some of the ways we can measure results is by coupon usage, year over year sales, month over month sales, units sold of a promotional item, or counting the customers that responded from the mailing profile. Click the link for more information on our Reporting capabilities.
Do you have print minimums on your products?
Yes, in order to maintain a low cost for our customers, we do have print minimums for each product:
Impact Postcard – 10,000 print minimum.
Targeted Print and Mail Products – 15,000 print minimum.
Wraps – The Wrap is a little different since it is a saturation product. The only minimum on the Wrap is reserving at least one entire market or Wrap zone.
Can I mail to just a certain neighborhood?
With our targeting capabilities, we can identify the best possible households, neighborhoods, carrier routes, split zip codes, full zip codes, and more. The one thing to keep in mind is that we do have print minimums on our products, so those minimums must be met with your order.
Which advertising products deliver the best results?
All Mspark solutions are response-driven, measurable and cost-effective. No matter what combination of media solutions is used, our proven process begins with identifying the right audience and choosing the best media to drive your desired customer action. With hundreds of thousands of campaigns executed successfully, we’re able to deliver an expectation of performance aligned with the specific goals and needs of every client.
What is the difference between Shared Mail and Direct Mail?
We offer 2 forms of mailbox-delivered advertising solutions:
Direct Mail (Solo)
“Shared” refers to advertising costs shared among multiple advertisers, making shared mail a more cost-effective solution, typically 1/3 the cost of solo/direct mail.
Enables broad market coverage or precision targeting options to pinpoint a specific audience.
All-inclusive price for design, printing, postage, and delivery
Direct (Solo) Mail
Features a single, standalone ad from one advertiser.
Quickly retarget lost website traffic
Quick, flexible turnaround time tailored to your schedule.
Does Mspark print and/or provide design services?
Absolutely. Our all-inclusive pricing rates include design, printing, postage, and shipping so there are no hidden fees in our process. In fact, we have an award-winning design department who just received another round of awards from a national design competition. Check our our Design Gallery for inspiration.
Can I mail just 1 time to test it out and then add frequency and get a discount?
We suggest that you mail a minimum of 3 times to get a true gauge of your mailing’s success. Direct mail is like any other marketing medium in that you need repeated exposure to gain a customer or prospect’s attention. Over the years, we have been able to show that frequency (mailing more than once) is a big factor in your campaign’s success. Review our Case Studies and you’ll see that frequency is a part of a good campaign strategy, no matter what the business category.
Do I have to send out a coupon?
There are many different ways you can utilize our shared mail products other than delivering coupons. Some other uses include announcing a new product or service, promoting a grand opening or relocation, limited time offers, loyalty and acquisition messages, and competitive blunting just to name a few. No matter what kind of offer or message you choose to send, make it a strong one. In our experience, the stronger the offer, the better your results. Our advertising experts are here to help with your messaging and offers.
What is your mailing frequency?
Most of our markets receive our shared mail package on a monthly basis. There are some exceptions, however, and we do have the ability to create custom programs based on a customer’s needs. When clients need to be able to communicate with customers quickly, our Quick Connect program offers the ability to reach homes within 2-3 business days. We also offer solo mail options. Learn more about our advertising options here.
How does Boost work?
The integrated Boost solution targets shared mail and digital ads at the household level. Leveraging the same list of households to target, the digital ads start 1-2 days prior to the planned print in-home date. The display ads run for a total of 30 days, extending the reach and frequency of the message. Learn more about our integrated advertising solutions here.
- Which Mspark solutions can be paired with Boost?
How do I receive ads from Mspark?
We’d be happy to see if your address is in our current network coverage area. Shared mail uses a carrier route list that the USPS provides to target the bulk of addresses in a chosen area, and we can check your address to determine if it is part of the specified profile. If so, we will follow up with the USPS to ensure that your household receives our circular. Please email [email protected] with your name and mailing address if you would like us to look into this for you.
How can I be removed from your mailing list?
To be removed from our mailing list, please fill out the form on this page. Please note it can take up 30-60 days for mailings to cease.