Effectively Engage Your Target Customer

Consumers are keeping their vehicles longer, increasing the demand for repairs and service. The average age of a car on U.S. roads is now a little over 12 years, marking a new record according to S&P Mobility, and continuing a five-year climb⁵.

Additionally, more than half of auto repair customers want to receive communications related to recommended maintenance and repairs⁴. There’s major opportunity to encourage loyalty and boost customer satisfaction by offering service reminders.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Targeting Map for Automotive Services, Grocery, Healthcare & Professional Services, Home Services, Restaurant, Retail - Mspark

Leverage the Most Effective Media to
Influence Purchase Decisions

As consumers make purchase decisions, they engage with a variety of advertising media. Below is the average percentage of influence print and digital media types have on consumer purchases in rural markets and across the U.S.

*Channels supported by Mspark | Prosper Insights & Analytics 2023

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn More About the Rural Consumer's Purchasing Behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your automotive service shop to acquire new customers and continue to
build long-term loyalty by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

We work with leading oil change, tire and auto service centers across the U.S. Our proven track record of success has earned us a reputation as a trusted partner in the industry.