The U.S. Automotive Service Market size is expected to reach $251 billion by 2029.1
- Increased Demand: Consumers are keeping cars and equipment longer, therefore increasing the demand for repairs and service.2
- 73% of American car owners are maintaining their vehicles. This trend is more pronounced among older generations, with 75% of Gen Xers making an active effort compared to 60% of Gen Zers. 3
- 18.4% of U.S. adults plan to purchase a new car in the next 12 months.4


Sources: mordorintelligence.1 Reuters, 2024.2 Market Research Society Survey 3. AdMall Insights Poll 20254
Automotive Consumers Are Highly Responsive to Mail and Digital Media1
- Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
- 29% of auto service customers are more
likely to make buying decisions based on which coupons they have.2 - 51% of consumers are prompted to go online after receiving mail advertising, making print a valuable digital on-ramp.3


Sources: U.S. Modern Postcard, Direct Mail Statistics 2023.1AdMall 2022; USPS Mail Moments 20243
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Source: AdMall 2024
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