Rural Markets Are a Growing Opportunity for Tire & Auto Services Providers.

U.S. Automotive Repair & Maintenance Service Market size was valued at $183.5 million in 2023 and is estimated to grow at a CAGR of 10.1% between 2024 and 2032 to $473.9 million.¹
Inflation is prompting 73% of American car owners to better maintain their vehicles. This trend is more pronounced among older generations, with 75% of Gen Xers making an active effort compared to 60% of Gen Zers.²
Nationwide, consumers are keeping vehicles longer with an average age of 12.6 years.³
33% of owners indicated that “general repair shops” were their preferred auto service provider, surpassing auto dealer service centers for the first time, preferred by 31% of vehicle owners surveyed, according to a December 2023 survey.⁴

Sources: US Automotive Repair & Maintenance Service Market Size, 2032, GMI insights.com¹; AdMall 2024²; Reuters.com, 22 May 2024. Web. Sept. 2024³; Cox Automotive Service Study: Dealerships Losing Ground to General Repair Shops as Costs and Visit Frequency Increase, December 5, 2023, coxautoinc.com⁴

Automotive Service Opportunity in Rural Markets

Rural consumers are 40% more likely to buy used vehicles compared to the rest of the U.S., increasing the demand for repairs and services in these markets.¹

Rural consumers also rely more heavily on their vehicles for transportation due to homes, services, and businesses being more spread out and a lack of public transit options in rural areas. Rural consumers respond to mail more often than other media.

Learn more about the rural consumer.

Rural Consumer Media Response Past 12 Months

Integrated Advertising + Value-Driven Creative Drive Rural Auto Services Campaign Success.

Mspark partners with tire and auto service providers to engage rural consumers with multi-channel campaigns anchored by direct mail to help you achieve a variety of marketing objectives:

Coupons 73% of auto repair customers have responded to ads/coupons received in the mail.

Drive Action Auto repair customers are 20% more likely to buy based on coupons they have.

Source: AdMall 2024

Drive Results

Mspark partners with tire and auto service providers to engage rural consumers with multi-channel campaigns anchored by direct mail to help you achieve a variety of marketing objectives:

Raise awareness and increase reach with the Wrap & OTT/CTV
Raise interest by targeting your ideal consumer with acquisition email.
Gain consideration with Quick Connect by targeting new movers in your area.
Activate new customers with highly targeted direct mail.
Build loyalty and retention with boost display.

By layering direct mail with digital solutions and real-time tracking, every dollar invested is accounted for. Our advanced analytics, like foot traffic and conversion rates, ensure your marketing efforts are optimized for success.