Reach the Best, Targeted Audience for Your Product

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use the most up-to-date consumer data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Targeting Map for ecommerce-DTC and CPG - Mspark

Engage Consumers With Integrated Marketing Solutions

Research from Reach 3 Insights reveals the significant impact inflation is having on consumer purchases, and it spells a CPG marketing challenge for national brands to defend market share. About 78% of Americans purchase store brand products now, with 61% buying more pantry items and 58% buying more private-label household products. And 65% of the people say that — minus the packaging/branding—they consider the products to be the same.¹

In a recent consumer survey by Prosper Insights & Analytics, “no brand preference” was the leading choice over name brands in 18 of 22 CPG product categories.

Consumers are trading brand preference and loyalty for greatest perceived value. Brands that understand the new consumer value equation can create preference and steal share.

Leverage the Most Effective Media to Drive Brand Awareness and Customer Acquisition

As consumers make purchase decisions, they engage with a variety of advertising media. Below is the average percentage of influence print and digital media types have on consumer purchases.

*Channels supported by Mspark | Prosper Insights & Analytics 2023¹

Print and digital media channels supported by Mspark comprise 65% of purchase influence for both rural and non-rural consumers in the U.S. Increase reach among your target consumers to boost engagement and response with a multi-channel approach.

Learn More About the Rural Consumer's Purchasing Behavior

Consumers in Mspark’s Coverage Area Shop at Walmart

Mspark’s reach among Walmart shoppers is unmatched. Almost 67% of shoppers in our coverage area have purchased from Walmart in the last 3 months—and they are 26% more likely than the average consumer to shop there. More importantly, Walmart shoppers respond to ads and coupons in the mailbox 13% more often than they respond to newspaper ads.²As newspaper coverage across the country continues to shrink, so does newspaper FSI coverage relied on by CPG brands to reach consumers in these markets, often as low as 25% coverage around stores in rural markets.

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your retail brand to acquire new customers and continue to build long-term loyalty by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading CPG brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.