Consumers in rural markets offer a unique opportunity for banks, credit unions and financial institutions to grow services & acquire new clients. 

Did you know?

• Together, unbanked and underbanked consumers represent 68 million individuals and 34 million households, concentrated heavily in the South.
• Rural markets include high concentrations of sub-prime consumers who are looking for financing to pursue home ownership or purchase a new car.

To build relationships with these consumers, financial institutions must understand how media influences their purchase decisions to create an effective strategy to acquire new clients. Mspark has established relationships in Rural America where there’s a significant opportunity for growth.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create maps based on audience strategies to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.