Build Relationships and Strengthen Brand Loyalty

Consumers in rural markets offer a unique opportunity for banks, credit unions and financial institutions to grow services & acquire new clients. 

Did you know?

  • Together, unbanked and underbanked consumers represent 68 million individuals and 34 million households, concentrated heavily in the South.
  • Rural markets include high concentrations of sub-prime consumers who are looking for financing to pursue home ownership or purchase a new car.

To build relationships with these consumers, financial institutions must understand how media influences their purchase decisions to create an effective strategy to acquire new clients. Mspark has established relationships in Rural America where there’s a significant opportunity for growth.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create maps based on audience strategies to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Leverage the Most Effective Media to
Influence Purchase Decisions

As consumers in rural and non-rural markets across the U.S. make purchase decisions to select a financial institution, they engage with a variety of advertising media. Below are the top 10 most influential print and digital media types on consumer insurance and financial purchases.

*Channels supported by Mspark | Prosper Insights & Analytics 2024

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn more about the rural consumer’s purchasing behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your bank or credit union to acquire new clients by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail
28% increase in performance with digital + direct mail vs. direct mail alone
58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

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Case Studies

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