Connecting with Consumers to Simplify Complex Topics

  • The U.S. legal services market was valued at $396.8 billion in 2024 and is projected to grow at an annual growth rate of 2.5% to reach $462.7 billion in 2030.1
  • The U.S. financial services market size was valued at $60.7 Billion in 2024 and is projected to reach nearly $124.7 Billion by 2034.2
  • The U.S. insurance market is projected to reach $3.93 trillion in gross written premiums in 2025 with a projected market volume of $4.50 trillion by 2029.3

Sources: Grandview Research1; U.S. Financial Services Market Report, expertmarketresearch.com2; Statista Market Forecast, statista.com3

Legal & Financial Services Clients are Highly Responsive to Digital and Mailed Advertising.2

  • Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
  • Consumers respond to integrated campaigns: 43% are more likely to take action when they receive both print and digital messaging.​3

SourcesU.S. Modern Postcard, Direct Mail Statistics 2023.1; AdMall AudienceSCAN 2024; Mspark Analytics, ESRI3

Targeting Inspiration

Identify Your Highest-Value Potential Clients By:

Income Target specific brackets to tailor services to the precise needs of each.
Location Target clients within a 10-mile radius to provide more accessible services.
Profession Position your firm as an expert in serving clients in specific industries or professions.

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

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