Increase Website Conversions
Using Direct Mail
If your brand is experiencing a high volume of website traffic but a disappointing number of conversions, you are not alone. A staggering 98% of website visitors leave without completing a transaction. Research from marketing technology platform NaviStone estimates that 90% of those are potential new customers*.
The Power of Convert Direct Mail Retargeting
Reengage lost website visitors and convert them into new customers with Convert Direct Mail Retargeting, a website retargeting strategy that can match approximately 65% of those casual site visitors to a postal name and address (while suppressing your existing customers).
Why Match Consumers to a Postal Address if They’re Browsing Online?
Because direct mail is a powerful tool to drive the greatest response.
Did you know?
- Direct mail retargeting has a 10X higher response rate than all digital channels combined.
- 70% of website visitors who are retargeted are more likely to convert.
- Direct mail retargeting response rates are dramatically higher than both digital retargeting and mail alone—as high as 25%.
- Marketers saw a 300-400% lift in conversion rates when targeting cart abandoners specifically.
Identify and Mail to
Your Best Potential Customers
Within 24 hours of a site visit, high-intent consumers are identified and mailed a postcard
via first class mail. Postcards typically arrive within 2-3 days of a website visit.