Engage Your Target Audience, Drive More Foot Traffic, and Grow Your Grocery Store!

Responding to shifts in consumer behavior is essential to creating an effective strategy to attract new grocery customers.

During challenging economic times, consumers look to do more with less. When it comes to grocery shopping, they choose the store that they perceive offers them the best value for their money. The result is shrinking brand loyalty as consumers increasingly express “no preference” in choosing a grocery store.

Walmart leads grocery share with 30.2%.
No Preference at 4.2% represents the same percentage as Publix.¹

Understanding this “invisible” competitor presents a tremendous opportunity to slow churn and drive new customer growth.

Targeting Map for Automotive Services, Grocery, Healthcare & Professional Services, Home Services, Restaurant, Retail - Mspark

Grocery_Marketing_No_Preference_Spring_2024 - Mspark

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use the most up-to-date consumer data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Prosper Insights & Analytics¹

Target Your Audience

BEST PRACTICES FOR GROCERY MARKETING

Adapt Your Strategy in Response to a Changing Market with Our eBook Download Now

Leverage the Most Effective Media to
Influence Purchase Decisions

As rural and non-rural consumers make grocery store selections and purchase decisions, they engage with a variety of advertising media. Below are the most influential print and digital media channels that impact grocery purchase decisions in rural markets and across the country.

*Channels Supported by Mspark | Prosper Insights & Analytics 2024

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn More About the Rural Consumer's Purchasing Behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your grocery brand to acquire new customers and continue to build long-term loyalty by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail

28% increase in performance with digital + direct mail vs. direct mail alone

58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading grocery brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.