The Grocery Industry is Poised for Growth
The Grocery Market is estimated at $980B in 2024 and is expected to reach $1.16T by 2029.1
- 43% of grocery shoppers are using digital coupons and 23% are still clipping paper coupons for savings 2
- In the U.S. in 2024, about 59% of total coupon redemptions were from grocery stores. 3
- 43% of customers are willing to travel extra miles to save money on groceries. 3
Sources: Mordorintelligence: Retail industry1 ; Supermarket News 2024 2 ; Admall 2024 3
Grocery Shoppers are Highly Responsive to Mail and Digital Media
- Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
- Digital ads can increase brand awareness by as much as 80%.2
- Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average.3
Sources: U.S. Modern Postcard, Direct Mail Statistics 2023.1; AdMall AudienceSCAN 20242; omnicoreagency.com, 20233; advertisingweek.com4
Integrated Marketing Campaigns + Value-Driven Creative
Drive Campaign Success.
4
Consumers travel 4 miles on average to their preferred store.
44
The average grocery shopper is 44 years old.
$40K+
Target affluent households with disposable incomes of $40K+/year.
Case Studies
Grocery Retailer Grows Sales with Improved Circular Distribution
Regional Grocery Store Chain Drives Page Visits & Store Traffic
Grocer Increases Awareness, Traffic and Sales
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