Engage Your Target Audience to Drive Traffic, Acquisition, and Lifetime Value

Responding to shifts in consumer behavior is essential to creating an effective strategy to attract new grocery customers. 

During challenging economic times, consumers look to do more with less. When it comes to grocery shopping, they choose the store that they perceive offers them the best value for their money. The result is shrinking brand loyalty as consumers increasingly express “no preference” in choosing a grocery store.

  • No Preference represents a large percentage, second only to Walmart.
  • No Preference is 7.4% (a larger percentage than Kroger, the nation’s largest grocer) and growing as consumer search for deals.1

Understanding this “invisible” competitor presents a tremendous opportunity to slow churn and drive new customer growth.

Prosper Insights & Analytics1

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use the most up-to-date consumer data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Leverage the Most Effective Media to
Influence Purchase Decisions

As rural and non-rural consumers make grocery store selections and purchase decisions, they engage with a variety of advertising media. Below are the most influential print and digital media channels that impact grocery purchase decisions in rural markets and across the country.

*Channels Supported by Mspark | Prosper Insights & Analytics 2023

Increase reach among your target consumers to boost engagement and response by leveraging the most effective channels.

Learn More About the Rural Consumer's Purchasing Behavior

Engage Your Audience Like Never Before

Adapt your grocery marketing strategy to shifting consumer behaviors and increase response and ROI with tips in our ebook, “Best Practices for Grocery Marketing.” Download Now

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your grocery brand to acquire new customers and continue to build long-term loyalty by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail
28% increase in performance with digital + direct mail vs. direct mail alone
58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading grocery brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry.

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