Effectively Engage Your Target Audience With the Right Marketing Mix

Understanding how media influences consumer purchase decisions is essential to creating an effective strategy to attract new clients to health and beauty services providers – fitness centers, hair salons, day spas and more.

Mspark provides insight into your specific target audience to help you make the best allocation of your advertising budget to develop a coordinated media strategy that drives results and ROI. We use data to create quality maps to assist our customers in visualizing where their best customers are located and identify how they can best reach them. This optimization helps you connect with the right consumers.

Target Your Audience

Leverage the Most Effective Media to
Influence Purchase Decisions

As rural and non-rural consumers make purchase decisions, they engage with a variety of advertising media. Below is the average percentage of influence print and digital media types have on consumer purchases in rural markets and U.S.-wide.

*Channels supported by Mspark | Prosper Insights & Analytics 2023

Learn more about the rural consumer’s purchasing behavior

Multichannel Marketing to Cost-Effectively Drive
New Customer Acquisition

Increase awareness of your health, fitness or beauty brand to increase foot traffic and acquire new customers by pairing direct mail with digital components.

60% of consumers have visited a brand’s website after receiving direct mail
28% increase in performance with digital + direct mail vs. direct mail alone
58% of rural consumers are influenced by mailbox-delivered print & digital when making purchases

Sources: SG360; Historical Program Performance; Prosper Insights & Analytics MBI

Drive Results

A Trusted Partner for Top Brands

Leading fitness, health, and beauty brands across the nation place their trust in us to help them reach underserved audiences. Our proven track record of success has earned us a reputation as a trusted partner in the industry

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