The broader U.S. fitness and beauty markets are projected to reach $210 billion by 2030, a combined CAGR of ~7% annually.
Consumer engagement in the wellness & beauty industry is increasingly omnichannel, driven by convenience and expectations for tailored service.
- Despite hybrid and at-home fitness options, Fitness facility memberships across the country are projected to grow 11%+ by 2030, underscoring the enduring value of in-person training and community-based fitness.
- The U.S. Hair Salons industry is projected to reach a total market size of approximately $60 billion in 2026, reflecting steady spend increases on grooming as broader beauty markets evolve.
- Revenue in the U.S. Med Spa market is projected to grow at a 13.7% CAGR through 2030, surpassing $17.5 billion. Growth is fueled by accelerating demand for wellness and anti-aging services.
Integrated Strategy + Impactful Creative Drive Campaign Success.
65% are Influenced
Majority of wellness consumers say digital and video advertising influence purchase decisions.
42% Make a Purchase
Direct mail drives high conversion rates in-store and online.
4x Revenue Generated
Ads with impactful creative aligning brand message and visuals across channels generate more revenue.
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Source: Precedence Research, Health & Fitness Association, IBISWorld, Grand View Research, ZipDo, Ken Research.