Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
A Recipe for Attracting Loyal Diners
In recent years, chain restaurants have faced unrelenting pressure from external competition. While foods costs have been relatively stable, restaurants have had to raise prices on menu items - partly due to higher labor costs. Fewer people have been dining out for various reasons, which has led some
Attract Tax Prep Customers to Your Business Using Direct Mail
We are well into Fall this year but, as marketers, we are always looking at what’s ahead. Typically, around this time, we focus in on planning for the upcoming tax season and what tax preparation businesses can do to attract customers. What kind of opportunities exist and what’s
Developing the Shared Mail Component of Your Marketing Mix
Back in August, we published an article about avoiding common mistakes in your marketing campaigns. We followed it up with a piece on trading ineffective newspaper ads for high-response media in your marketing mix. This time we want to cover a topic that goes to the heart of
Myth Busting Common Misperceptions About Rural Fitness
What do you think of when you think of rural people and exercise? Or maybe a better question might be…do you think of rural people and their fitness routine? We get it. There are a lot of reasons to discount the idea of rural residents being part of
Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer
HELENA, Ala. – November 1, 2019 – Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo, an
Candy, Costumes and Contests – It’s Halloween at Mspark
The air is crisp, the candy is abundant, and the zombie doll practical jokes are happening throughout the building at the Mspark office. That can only mean one thing…it’s time for the annual Halloween festivities at Mspark! This year’s festivities included a chili cook-off and dessert bake-off competition where