Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
COVID-19 Spurs Home Security Trends and Marketing Opportunities
With the spread of COVID-19 across the country, life as we know it in many ways has shifted. Concerns around COVID-19 have involved much more than just health during Americans’ time at home. As marketers for home security companies know, schedules and routines have shifted, and many consumers
COVID-19 Spurs Home Improvement Trends and Marketing Opportunities
Many Americans are emerging from their homes as stay-at-home orders are lifted or lessened. Spending all this time at home has given them an opportunity to really think about and assess their space, how to improve, how to update, how to make it more functional. Worth noting: With all
Mspark Promotes Glenn Kawasaki to Vice President, Consumer Analytics
HELENA, ALA—June 26, 2020—Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics. Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best
Top Facts Every Restaurant Marketer Needs to Know About the Restaurant Landscape During COVID-19
As the COVID-19 crisis continues and communities around the world begin to reopen, consumer behavior has started to change. With reopening stages in full effect, some are venturing out to enjoy dining while others are still enjoying take out and delivery to play it safe. Many continue to
Direct Mail Drives Response: What Cable and Internet Provider Marketers Need to Know
A Changing Landscape for Cable & Internet Providers In 2019, streaming subscriptions outpaced cable subscriptions for the first time ever. Although streaming continues to grow, a significant number of Americans still lack access to reliable high-speed internet service. How can you elevate your brand to compete with streaming
Mspark Announces John Ward as Vice President of National Sales
Helena, Ala.—June 22, 2020—Mspark, a leading shared mail company, has hired John Ward as Vice President of National Sales. In his new role, John is responsible for maintaining and growing our partnerships with many of the nation’s top brands, focusing on their unique needs and challenges and how shared