Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Holds Its 5th Dear Jack Day Fundraiser Event
After hosting a virtual event during the pandemic in 2020, we were excited to safely gather and hold our fifth annual Dear Jack Day fundraiser back at our home office, in Helena, Alabama, as part of the Raise Your Voice $250K Challenge this year.
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Mspark Hires Steve Templeton as Vice President of Marketing
Helena, Ala.—August 27, 2021—Mspark, a national advertising company, has hired Steve Templeton as Vice President of Marketing. In his new role, Steve is responsible for marketing functions, including go-to-market strategy, demand generation, and digital and social engagement. “I am excited to have someone with Steve’s broad range of experience in our industry to drive our marketing strategy and lead our team moving […]
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A Make-or-Break Opportunity for E-commerce Marketers to Gain Market Share
As America moves to a new normal, consumers are ready to spend, and the pent-up demand creates opportunities for customer acquisition and growth for e-commerce brands and marketers. In fact, the National Retail Federation projects retail sales will grow between 10.5% and 13.5% in 2021 as economic recovery accelerates. This presents a make-or-break opportunity […]
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4 Things Restaurant Marketers Need to Know Now
As restaurants reopen to a new normal across America, the surge of the Delta variant has led some states to reinstate restrictions. Even though progress has slowed recently, it’s important to implement strategies now for when we move past this temporary slowdown. We have already seen in recent months the release of pent-up demand as […]
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Mspark COO and CFO Lori Sigler Named 2021 BBJ Woman to Watch
HELENA, Ala. – August 18, 2021 – Mspark, a national advertising company, is proud to announce Lori Sigler, Chief Operating Officer and Chief Financial Officer, has been named a 2021 Birmingham Business Journal (BBJ) Woman to Watch. These awards recognize a prestigious group of businesswomen who are on the verge of big things in […]
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Mspark Wins 18 Awards in 2021 American Inhouse Design Awards Competition
HELENA, ALA—August 16, 2021—Mspark, a national advertising company, is proud to announce its Creative Operations Team—for the 7th consecutive year—has been recognized in the 2021 American Inhouse Design Awards competition sponsored by Graphic Design USA (GDUSA). This year, the team brought home 18 individual design awards. The competition recognizes designers for the talent, creativity, and […]
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Mspark has Hired Michele Rygiel as HR Director
HELENA, ALA—August 6, 2021—Mspark, a national advertising company, has hired Michele Rygiel Human Resources Director. In her new role, Michele is responsible for the day-to-day Human Resources operations of Mspark, including health and welfare, benefits administration and planning, compliance functions, employee and labor relations, training and development, as well as HR administration for the Helena […]
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The Holiday Season Starts Now: 4 Things Retailers Need to Know to Win
Seventy-one percent of consumers now feel comfortable shopping in stores, according to the latest study by the National Retail Federation. This return to stores along with other favorable retail trends predict an impressive recovery in the space, giving retailers every reason to be optimistic as they plan for the holiday season: Retail sales will grow […]
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New Vehicle Shortage + More Aging Cars = Great Marketing Opportunities for Tire & Auto Centers
The pandemic caused many consumers to put the brakes on spending and keep their current vehicles a little longer. A new study from IHS Markit consulting firm reported that on average, 1 in 4 cars and trucks on the road in the U.S. are at least 16 years old. As America began to emerge from […]
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Post-Pandemic Grocery Shopping: 5 Things Grocery Marketers Need to Know
The pandemic had a significant—and in some ways lasting—impact on consumer grocery buying behavior. As Americans emerge from the pandemic, it is critical that grocery marketers understand these changing behaviors and realign their grocery marketing strategies to reengage existing customers and acquire new to be successful in 2021 and beyond. Keep reading for 5 things […]
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