Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

2204, 2021

Restaurant Marketers: Pivot Your Strategy to Gain Market Share as America Reopens

By |April 22nd, 2021|Category Trends|

The restaurant industry is seeing a surge that has enabled them to recover sales lost during the pandemic. Sales increased 36% year-over-year to $61.2 billion in March 2021, according to RestaurantBusiness.com. This number is only slightly down from pre-pandemic sales of $62.7 billion in March 2019. Restaurant Business attributes

2004, 2021

Furniture Retailers: Redesign Your Marketing Strategy with Direct Mail to Capture Shoppers in 2021

By |April 20th, 2021|Category Trends|

Despite lockdown and disrupted supply chains during the pandemic, the home furnishings industry fared better than the economy overall in 2020, with 0.6% estimated growth in sales. The shift toward spending more time at home and working remotely is expected to help drive sales for the furniture industry in

1404, 2021

Grow Your Salon with a Complete Marketing Makeover

By |April 14th, 2021|Category Trends|

COVID-19 disrupted many industries, and hair salons were no exception. Many salons have had to close, reopen and close again during the pandemic. As restrictions are lifted and hair salons reopen, operating at a limited capacity, they face new challenges to market their salon and to help clients feel

704, 2021

Increase Awareness and Purchase Intent When You Add This Key Piece of Equipment to Your Hardware Marketing Toolbox

By |April 7th, 2021|Category Trends|

2020 brought a surge in home improvement and DIY projects as homeowners were quarantined due to the pandemic. And forecasts show that the demand for hardware products for DIY’ers and home improvement projects is not slowing down. In January and February of 2021, 62% of survey respondents said

1703, 2021

Refocus Your Marketing Strategy to Grow Your Eye Care Practice in 2021

By |March 17th, 2021|Category Trends|

Advertising but not seeing the results you’re looking for? Your optical marketing strategy may need an adjustment. The fact is, the mailbox drives the largest percentage of purchasing decisions compared to other channels for eye care patients, potential eye doctor switchers, and prescription eyeglass/sunglass shoppers in the U.S. Are

1103, 2021

Shared Mail: Your Secret Weapon to Cost-Effectively Drive Advertising Results

By |March 11th, 2021|Media Trends|

We are often asked, “What is shared mail? Isn’t it just another form of direct mail?” Shared mail is direct mail, with one important distinction. Because shared mail is a mailed package of multiple advertisers who share in the cost, it is much less expensive and more cost effective

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