Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Audit Your Marketing Strategy for the 2021 Tax Season
It’s time to start thinking about your strategy for retaining existing and acquiring new tax preparation clients! Rest assured, tax filers are already thinking about it! 58% of consumers will file in February or earlier.1 74% of millennial respondents said they feel some level of stress around filing
Shared Direct Mail – The Secret Sauce for Restaurants to Cost Effectively Drive Response
We are often asked, “What is shared mail? Isn’t it just another form of direct mail?” Shared mail is direct mail, with one important distinction. Because “shared mail” is a mailed package of multiple advertisers who share in the cost, it is much less expensive and more cost
Fitness Centers: Get Back to the Grind to Win in 2021 With Direct Mail
The pandemic of 2020 has disrupted all our lives. In the beginning, many were hopeful for a sprint, but it has turned out to be more of a grinding marathon. Social distancing and wearing masks have become part of the daily routine. For many businesses, the effects have
Consumer Behavior Shifts Create Opportunity for Grocery Store Marketers
COVID-19 has created behavior shifts in just about every area of life, including grocery shopping. Consumers are now making fewer trips to the grocery store, and most of them are taking the time to comparison shop and/or create a pre-written list. It’s more important than ever to get your
Mspark Goes Virtual with the Dear Jack Foundation Raise Your Voice Challenge
Mspark has partnered with the Dear Jack Foundation (DJF) for the past four years as the sponsor for the annual Raise Your Voice fundraising challenge. The DJF supports adolescents and young adults who have been diagnosed with cancer, and their annual Raise Your Voice Challenge works to raise funds
Mspark Hires Scott Bowdouris as Director of Marketing
Helena, Ala.—October 8, 2020—Mspark, a leading shared mail company, has hired Scott Bowdouris as Director of Marketing. In his new role, Scott will lead the team that executes marketing strategy and sales support, product development and management, and lead generation for Mspark. He will play an integral role