Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

2309, 2020

How Furniture Brands Win in the Age of COVID-19

By |September 23rd, 2020|Category Trends|

While many businesses have been hit hard by Coronavirus-related economic impacts, some industries are outperforming their previous years. There has been an increase in spending on home goods and furniture as a result of shelter-in-place orders keeping people in their homes. Although many furniture retailers had to close

1609, 2020

Score Big with Tailgaters at Home with Direct Mail

By |September 16th, 2020|Category Trends|

Football season is here! While it looks a little different this year, there is still a big opportunity to get your message in front of football fans with direct mail. Most fans are recreating the tailgate experience at home or “homegating”: the game on the big screen, appetizers,

209, 2020

Mspark Hires Kevin Phillips as Director of Customer Experience

By |September 2nd, 2020|Company News|

Helena, Ala.—September 2, 2020—Mspark, a leading shared mail company, has hired Kevin Phillips as Director of Customer Experience. In his new role, Kevin will focus on turning our customers into fans who believe in, advocate for, and keep coming back to our business. Partnering with the Customer Experience

109, 2020

Pet Retailers: Does Your Marketing Plan Target Pet Parents Effectively?

By |September 1st, 2020|Category Trends|

“Our perfect companions never have fewer than four feet,” a famous French author once wrote. During uncertain times, the companionship of a furry family member can make dark days seem brighter, and that has been evident across the U.S. as people have looked for fur-coated companionship during the

2708, 2020

CPG Marketers: Engage Shoppers With Direct Mail

By |August 27th, 2020|Category Trends|

How can marketers achieve top-of-mind awareness? The mailbox offers an ideal path to gain the undivided attention of valuable customers and decision makers. With print advertising influencing Mspark consumers 2x more than digital coupons, what better place to do so than the mailbox? Now more than ever, it’s important

1808, 2020

Top Facts Home and Auto Insurance Marketers Need to Know

By |August 18th, 2020|Category Trends|

Coronavirus has impacted industries across the board, and the home and auto insurance industry is no exception. As consumers respond to Coronavirus, they are taking stock of their finances and budgeting, opening opportunities for home and auto insurance to gain new customers interested in finding a better match for

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