Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Promotes Brandy Horton to Director, Application Development
HELENA, ALA—January 14th, 2021—Mspark, a leading shared mail company, has promoted Brandy Horton to Director, Application Development. Brandy joined Mspark in July 2015 as a software analyst. In her 5 years at Mspark she has designed, developed, implemented, and maintained software enhancements that span the organization, focusing on
Mspark Hires Chip Cassady as Vice President of Restaurant Sales
HELENA, Ala. – January 7, 2021 – Mspark, a leading direct mail company, has hired Chip Cassady as Vice President of Restaurant Sales. In his new role, Chip will focus on the success of our restaurant clients, addressing their unique needs and challenges and how integrating direct mail
Dashing Through December: Mspark Holiday Celebrations
In a year filled with challenges and constantly evolving circumstances with much of our team working remotely, we felt it was more important than ever to spread some holiday cheer among the Mspark family as 2020 comes to a close and we look forward to 2021. The fun
Mspark Hires Amanda Duitsman as Director of Marketing, Announces Scott Bowdouris as Director of Innovation
Helena, Ala.—December 04, 2020—Mspark, a leading direct mail company, has hired Amanda Duitsman as Director of Marketing. In her new role, Amanda will lead the team that executes marketing strategies that support sales and demand generation for Mspark. She will play an integral role in Mspark’s go-to-market strategy
Audit Your Marketing Strategy for the 2021 Tax Season
It’s time to start thinking about your strategy for retaining existing and acquiring new tax preparation clients! Rest assured, tax filers are already thinking about it! 58% of consumers will file in February or earlier.1 74% of millennial respondents said they feel some level of stress around filing
Shared Direct Mail – The Secret Sauce for Restaurants to Cost Effectively Drive Response
We are often asked, “What is shared mail? Isn’t it just another form of direct mail?” Shared mail is direct mail, with one important distinction. Because “shared mail” is a mailed package of multiple advertisers who share in the cost, it is much less expensive and more cost