Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Promotes Brian Blackman to Chief Customer Officer
HELENA, ALA—June 21, 2021—Mspark, a national advertising company near Birmingham, AL, has promoted Brian Blackman to Chief Customer Officer. Brian joined Mspark in 2012, and he has held various leadership roles within the company. These roles have included Creative Director, Senior Director of Creative Services and most recently, Vice
Retailers: Pivot Your Marketing Strategy to Influence Purchasing Decisions and Win in 2021
As COVID-19 restrictions are lifted and stores across America reopen, now is the time for retailers to rethink their customer acquisition and retention strategies to align their organizations for success. Understanding how consumer behavior has shifted during COVID-19 will help inform your retail marketing strategy. A multichannel approach
Mspark Promotes Alex Wigfield to Director, Creative Operations
HELENA, ALA—May 17, 2021—Mspark, a national advertising company near Birmingham, AL, has promoted Alex Wigfield to Director, Creative Operations. Alex joined Mspark in 2012 as a graphic artist and has been promoted up through every level of the Creative Services department. Along the way, he has taken a
3 Top Challenges Marketers Face as America Reopens
The onset of COVID-19 changed the world almost overnight. Normal daily routines changed both immediately and dramatically, and consumer behavior shifts were just as swift. Consumers had to make adjustments in response to stay-at-home orders, lack of product or service availability and their concerns for their safety. As vaccines
Dental Care Marketing that Leaves You with a Smile
As America emerges from the COVID-19 pandemic, there is some good news: 90% of consumers have either already been back to their dental office or are ready to go back. And with the anxiety and uncertainty of living through a pandemic, many of them need to go back sooner
Mspark Hires Sheila Storch as Vice President of Human Resources
HELENA, ALA—April 30, 2021—Mspark, a leading shared mail company, has hired Sheila Storch as Vice President of Human Resources. She also joins the Mspark senior leadership team. Sheila will provide strategic direction and expertise for the full scope of the Human Resources function at Mspark: recruiting and hiring