Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

707, 2020

COVID-19 Spurs Home Security Trends and Marketing Opportunities

By |July 7th, 2020|Category Trends|

With the spread of COVID-19 across the country, life as we know it in many ways has shifted. Concerns around COVID-19 have involved much more than just health during Americans’ time at home. As marketers for home security companies know, schedules and routines have shifted, and many consumers

3006, 2020

COVID-19 Spurs Home Improvement Trends and Marketing Opportunities

By |June 30th, 2020|Category Trends|

Many Americans are emerging from their homes as stay-at-home orders are lifted or lessened. Spending all this time at home has given them an opportunity to really think about and assess their space, how to improve, how to update, how to make it more functional. Worth noting: With all

2606, 2020

Mspark Promotes Glenn Kawasaki to Vice President, Consumer Analytics

By |June 26th, 2020|Company News|

HELENA, ALA—June 26, 2020—Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics. Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best

2406, 2020

Top Facts Every Restaurant Marketer Needs to Know About the Restaurant Landscape During COVID-19

By |June 24th, 2020|Category Trends|

As the COVID-19 crisis continues and communities around the world begin to reopen, consumer behavior has started to change. With reopening stages in full effect, some are venturing out to enjoy dining while others are still enjoying take out and delivery to play it safe. Many continue to

2306, 2020

Direct Mail Drives Response: What Cable and Internet Provider Marketers Need to Know

By |June 23rd, 2020|Category Trends|

A Changing Landscape for Cable & Internet Providers In 2019, streaming subscriptions outpaced cable subscriptions for the first time ever. Although streaming continues to grow, a significant number of Americans still lack access to reliable high-speed internet service. How can you elevate your brand to compete with streaming

2206, 2020

Mspark Announces John Ward as Vice President of National Sales

By |June 22nd, 2020|Company News|

Helena, Ala.—June 22, 2020—Mspark, a leading shared mail company, has hired John Ward as Vice President of National Sales. In his new role, John is responsible for maintaining and growing our partnerships with many of the nation’s top brands, focusing on their unique needs and challenges and how shared

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