Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
7 Things You Didn’t Know About How Marketers Use Direct Mail
At Mspark, the only thing we love more than a good list article is a good list article full of stats. We enjoy analyzing this type of information and sharing our take on it with all of you. This will be the first part of a series of
Happy Holidays at Mspark
Happy Holidays at Mspark The end of the year and the holiday season can be a time filled with deadlines, stress, and lots (I mean lots!) of traffic. It’s also a time to take a break from all the hustle and bustle and enjoy the season. This year
Mspark COO and CFO Lori Sigler Named Top 40 Under 40 of the Decade in Birmingham
HELENA, Ala. – December 19, 2019 – Mspark, a leading national shared mail company, is proud to announce Lori Sigler, Chief Operating Officer and Chief Financial Officer, has been named one of the Top 40 Under 40 of the Decade by the Birmingham Business Journal. The Birmingham Business
Why Direct Mail Works
If you’re part of the direct mail industry, you'll quickly learn there's a common pattern of questions you will hear from agencies and other marketers. In fact, we ask this same question ourselves sometimes. “Why direct mail???” That’s a powerful thing to ask a direct mail company isn’t
Mspark Announces David Byrnes as Sr. Director for Paper & Print Services
HELENA, Ala. – December 11, 2019 – Mspark, a leading national shared mail company, has hired David Byrnes as Sr. Director for Paper & Print Services. In his new role, David will drive both paper and print sourcing through multiple merchants and brokers to ensure a supply source
A Recipe for Attracting Loyal Diners
In recent years, chain restaurants have faced unrelenting pressure from external competition. While foods costs have been relatively stable, restaurants have had to raise prices on menu items - partly due to higher labor costs. Fewer people have been dining out for various reasons, which has led some chains