Client Goal
This life insurance company wanted to drive acquisition among website visitors and reduce CPA per policy holder by using direct mail for prospecting.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Audiences were created, modelled, segmented and segmented based on web activity
2
Leverage the most effective media
Sent customized postcards to site browsers who showed intent within 24 hours of their site visit versus the 60+ day delivery window previously seen.
3
Quantify performance expectations and activate
Tracked new clients and measured acquisition costs throughout the campaign.
Results
40%
savings in CPA
$200
CPA cost savings
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