In the past year, 61% of dental patients responded to ads in the mailbox. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: AdMall AudienceSCAN® 2020, Millward Brown Print Campaign Analysis, Simplifi
We work with leading dental care providers across the U.S. to help them build successful dental marketing strategies.
- 42% of Americans don’t see a dentist as often as they would like
- 60% of new movers switch dental providers
- 12% of US adults plan to switch dentists within the next year
- 52% of dentists use print/direct mail as part of their marketing strategy
- 66% of dental practices offer insurance alternatives (and this number is growing)
- Fee-for-services plans
- Dental discount plans
- Patient membership plans
- Patients with these plans visit the dentist 2-3 times more frequently than uninsured patients and purchase 2x the amount of treatment
Sources:AdMall AudienceSCAN 2020; American Dental Association 2018; CDC/National Center for Health Statistics Epsilon
An integrated marketing strategy anchored by direct mail with complementary addressable geofencing digital ads increases reach, effectiveness, and advertising ROI. Promote awareness of your dental practice and highlight your services and products while targeting your best potential patients.
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- When print is paired with digital media, advertisers see as much as a 30% increase in response.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily
- Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.
- Optimal results come from replicating your online branding and design. By reinforcing awareness developed online, we can help you drive the next action step of traffic to your website or dental practice.
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Sources:USPS Consumer Mail Moments, Spring 2020; 2017 NHCS Adult Study 12-month; Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, November 2018
