Client Objective
A Health District was looking to raise awareness of its disease prevention, screening, and women’s health services.
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Identify the Most Relevant Target Audience
Leveraged demographic and income data to identify a target audience across all counties within the district:
– Women 18-64
– Incomes less than $25k annually
Also used contextual content search to identify individuals searching and reading online content related to the health topics covered by the campaigns.
Utilized the Most Effective Media
The campaign audience received a series of Digital Display ads. Those who clicked on the ads were linked to relevant website pages on the GA-DPH Coastal District website and were retargeted with additional ads throughout the campaign.
Quantify Performance Expectations and Activate
Measured clicks and calculated Click Through Rate throughout the course of the ad campaigns.
Results
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