Telecom is Poised for Rural Growth.

Rural consumers are an untapped market that present tremendous growth opportunity for internet, wireless, and broadband service providers.

  • $42.5 billion federal investment in broadband infrastructure in rural communities.1
  • 14 million rural homes and businesses stand to gain from a $9B investment for 5G expansion as soon as this year and through the next decade.2
  • The rural sector is already feeling the benefits of the $1.9T funding from 3 years ago that provided high speed internet to rural areas and bolstered local economies.3

Sources: Broadband Equity Access and Deployment Program, broadbandusa.gov;1 FCC relaunches $9 billion rural 5G scheme, telecoms.com;2 Yellen touts broadband investments in trip to rural Virginia, reuters.com3

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Rural Consumers Have Higher Response to Mail than Other Media.

Although rural consumers respond to a variety of media types and channels as they make purchase decisions, they respond to print more often than other channels.

  • Direct mail drives 4.7x more cost-efficient acquisition of telecom customers compared to other media.1
  • Leveraging more mailed ads and coupons within your marketing mix is recommended to increase response from the Rural Consumer.
Learn More About the Rural Consumer

Rural Consumer Media Response
Past 12 Months2

Sources: Mspark Response Database1; AdMall AudienceSCAN 20242

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Use Integrated Marketing Campaigns and Value-Driven Creative to Impact Your Rural Campaign Success.

Consumers respond to integrated campaigns: 43% are more likely to make a telecom purchase when they receive both print and digital messaging.1

Deals Rural consumers are value-conscious and driven by price.2
Coupons Potential mobile phone & internet switchers are 34% more likely to buy based on coupons they have.3
Bundles Reduce churn by up to 46% by up-selling single-service customers to bundled services.1

Sources: Mspark Response Database1; Our Best Intel, Morningconsult.com, 13 Aug. 2024, Web. Aug. 20242; AdMall AudienceSCAN 20243

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