Client Goal
A local optical retailer wanted to generate awareness of their practice in the marketplace to acquire new clients.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Identified 41,263 households around the retail location.
2
Utilized the most effective media
Utilized a high visibility, high readership Targeted Insert. Promoted an aggressive $29 eye exam offer to generate interest.
3
Quantify performance expectations and activate
Calculated sales generated for every $1 spent on shared mail and measured new appointments and clients throughout the campaign.
Results
$16.67
in sales for every $1 spent on shared mail
Steady flow
of appointments and new clients
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retail
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healthcare-professional-services
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