Client Goal
A premier, multi-location physical therapy provider needed an effective marketing program that would help them reach and engage the geriatric population within the marketplace and drive new patient acquisition & growth.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
Identified key sub-ZIP Codes for distribution based on clinic location density & high population of consumers (geriatric population age 65+). Targeted 188,677 households within a 3-mile radius of the clinics.
Utilized the most effective media
Utilized high visibility, high readership direct mail pieces combined with targeted digital display ads, amplifying their message and serving as additional touchpoints along the patient journey.
Quantify performance expectations and activate
Measured number of new patients, new patient revenue, and CTR
Results
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