Client Goal

The Georgia Coastal Health District was looking to elevate awareness and build trust in communities with lower COVID vaccine rates.

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Our Innovative Strategy

Identify the most relevant target audience

Targeted neighborhoods with higher percentages of African American and Hispanic residents in lower income brackets.

Utilized the most effective media

The campaign audience received Boost Digital Display ads and printed postcards with variable content to include the photo and endorsement of a well-known community leader in their area. Campaign messaging was translated into English and Spanish, directing recipients to a website or phone number for more information on the vaccine and how to get it.

Quantify performance expectations and activate

Measured digital impressions and clicks and calculated clickthrough rate (CTR) throughout the course of the ad campaign and mailed postcards to 26,500 households.