We Specialize in Marketing to Local Audiences at Scale
With access to 135+ million households, we specialize in crafting full-funnel marketing campaigns that leverage over 30,000 data points to reach ideal audiences, generate measurable response, and achieve guaranteed ROI.
Founded in 1988, we’ve spent 37+ years building audiences and customer relationships, including with over 3,000 current clients. We’re looking forward to learning more about your ideal audience and how we can utilize our data, media channels, and audience-centric approach to achieve your goals.
Mspark Delivers Value to the Consumers Most Likely
to Become Your Best Customers
Below are samples of consumer audiences we have identified who are highly responsive to print and digital media and have proven to be valuable targets to achieve a number of marketing goals. These are just examples of the proprietary, precision targeting Mspark utilizes to build audiences to drive results for our clients. We can custom-build an audience that aligns with your business goals. Learn more about our audience-first strategies.
Affluent Families
Thriving Gen-X
Cost-Conscious Consumers
These consumers enjoy a high standard of living characterized by financial security, luxury travel, premium education, and exclusive experiences. They prioritize comfort, quality, and prestige and seek opportunities for personal growth, networking, and legacy-building. Homeowners with families and median income nearly 2x the national average make up this audience. These consumers prioritize quality over price and because they have high spending power, they prefer to buy with credit. They are highly responsive to print and digital media, including mail, email, digital display, social media, streaming TV and online video.
Among America’s wealthiest households, these consumers reside in prestigious neighborhoods and enjoy a life of luxury and opportunity. With median incomes 23% higher than the national average, these homeowners live in communities with high populations of wealthy boomers and gen-x. 70% are families, and they are high users of restaurants. These consumers are highly aware of and responsive to mail and email, along with digital display, mainstream social media, as well as streaming TV and online video.
Two-thirds of consumers in these markets own their own home, and 57% of these households are families. These consumers appreciate quality, but they seek value, making them receptive to deals and offers to save money. They are much more likely to frequent QSR over other restaurant types. This audience is highly responsive to mail (more than email), along with social media, and streaming TV and online video.
Vibrant Families
Rising Innovators
Rural Outdoor Enthusiasts
These families are energetic, thriving, and deeply engaged, embracing growth, connection, and exploration. They lead prosperous, well-rounded lives. These consumers are more likely to own their own homes, with 67% of households consisting of families. These active families frequent restaurants of all types. A highly connected group, these consumers respond to mail and email while consuming media including digital display, social media, and streaming TV and online video.
Young, ambitious individuals embracing energetic lifestyles in vibrant metropolitan areas, this audience consists of younger consumers. They are equally married or single. Despite not having started families yet, 74% of these consumers own their home. At the beginning of their professional and personal lives, this group prioritizes quality over price when making purchases. They frequent restaurants of all types. They are highly connected and responsive to mail and email, and they consume media via digital, social, and streaming TV and digital video.
These are active consumers who enjoy the outdoors while embracing self-reliance and practical, fulfilling lifestyles. They have incomes that, while lower than the national average, afford them the opportunity to get out and enjoy an adventurous lifestyle. Deeply connected to their communities, they support local businesses and prioritize durable, American-made products when making purchases. This group frequents QSR and other restaurant types equally. They should be messaged via their preferred channels like mail, email and social media.