The urgent care industry is booming, with projections showing an 11% annual growth rate through 2032, bringing the market size to an impressive $163.4 billion.1 As consumer preferences shift toward convenience and accessibility, engage them with urgent care marketing designed to expand your patient base.
Understanding Today’s Urgent Care Consumer
Consumer demand for urgent care services is on the rise, particularly among Gen Z and Millennials, with 36% seeking services in the past six months.2 The appeal is clear:
- Extended hours make visits more convenient.
- 80% of the U.S. population lives within a 10-minute drive of an urgent care center.3
- No appointment needed—60% of patients appreciate the ease of walk-in services.4
- Short wait times—a deciding factor for 55% of patients. 4
- Convenient treatment for minor illnesses and injuries—important for 49% of patients. 4
- Most insurance plans prefer you visit an urgent care provider vs. the ER to conserve costs.
Urgent Care Marketing: 5 Ways to Engage & Convert More Urgent Care Patients
No. 1 – Implement an Integrated Marketing Strategy
A blend of digital and direct mail advertising can boost response rates by 450% and increase conversion rates by 28%.5 Targeting the right audience through multiple channels ensures maximum engagement and impact.
No. 2 – Personalize Messaging for Multiple Audiences
Urgent care centers serve a broad demographic. Variable postcards allow messaging tailored to existing patients, aging populations, and young families, ensuring relevance and better response rates.
No. 3 – Retaining Aging Patients
While urgent care has traditionally catered to working-age adults, there’s a growing opportunity to engage older patients. Position your center as a trusted healthcare provider that supports long-term wellness, not just immediate needs.
No. 4 – Engaging Younger Generations
With 56% of Gen Z and 45% of Millennials visiting urgent care multiple times per year,6 targeted outreach through digital display ads, Connected TV (CTV), and direct mail can increase patient acquisition and retention.
No. 5 – Connecting with Families
Busy families need reliable, accessible healthcare. Promote walk-in availability, family-friendly services, and online scheduling to capture this audience.
Elevate Your Urgent Care Marketing with Mspark
Mspark’s audience-first, data-backed integrated marketing solutions can help your urgent care center attract and retain more patients by targeting consumers most likely to utilize your services:
- Digital Display & CTV Ads to enhance brand awareness.
- Quick Connect Postcards to reach new movers in your area.
- Variable Postcards to tailor messaging to different demographics.
- Online Scheduling Promotions to drive patient engagement and retention.
As the urgent care industry expands, now is the time to implement strategic marketing efforts that position your center as the go-to choice for convenient, high-quality care.
Want to grow your patient base? Click “get started” below to connect with an expert to discuss your urgent care marketing goals.
Sources: Nova1Advisor1; Urgent Care Medicine – Dramatic Growth in 2023 and Beyond2;Meyersohn, Nathaniel, “Why urgent care centers are popping up everywhere,” CNN. January 28, 20233; Software Advice Independent Healthcare Survey, 2023 4; U.S. Modern Postcard, Direct Mail Statistics 20235; AdMall 20246