A new year brings new opportunities for dental care providers – both private practices and dental service organizations (DSO’s) to acquire new patients. Understanding the opportunities and leveraging dental marketing strategies to cost-efficiently acquire patients can set providers up for long-term success throughout the year. Here are four key opportunities to grow your dental practice in 2025.
Opportunity 1: Acquire New Adult Patients
Less than 40% of working adults visited a dentist last year, and 75% of adults “plan” to visit a dentist in the coming year.1
Approximately 47.2% of U.S. adults aged 30 years or older have some form of periodontal disease. The disease progresses with age, as approximately 70.1% of those ages 65 and over have it. This disease is particularly prominent among men and current smokers.2
Opportunity 2: Acquire New Youth Patients
February is Children’s Dental Health Month. Did you know?
- Approximately 75% of parents bring their children to the dentist for check-ups at least twice a year.3
- Approximately 42% of children ages 2 to 11 have at least one untreated decayed tooth.3
The American Academy of Pediatric Dentistry recommends that children be evaluated by a dental professional before they are 12 months of age, while the American Academy of Pediatrics recommends that children receive an oral health screening from their primary care provider by six months of age.4
Opportunity 3: Acquire New Patients in Your Service Area
Most dental patients are drawn from a 10-mile radius around the provider’s location.5
Focusing on new movers to your area can bring new patients to your practice: 70% of new movers seek a dental practice within their first six months in a new location.8
By being their first point of contact, you can create long-lasting patient relationships.
Opportunity 4: Acquire New High-Value Patients
60% of dental practices have reported higher overhead, while only 56% have reported an increase in profitability.7 Connect and engage with consumers most likely to seek more profitable procedures:
- Dental Implants
- Cosmetic Dentistry
- Orthodontics
Multi-Channel Dental Marketing Campaigns to Cost-Efficiently Drive Patient Acquisition
DSOs are on a fast track for growth with an impressive growth rate of 15.8% a year.6 Both younger dentists and retiring practitioners are increasingly affiliating with DSOs to gain access to robust operational support and resources.
By understanding these trends and leveraging effective multi-channel marketing strategies, dental practices and DSOs can not only expand their patient base but also solidify their position as industry leaders.
Whether you’re seeking to grow your dental practice by adding patients young and old, or new to your area, or seeking specialty procedures, Mspark’s targeting capabilities can help you identify your highest-value prospects and engage them. Wherever your prospects are in their decision-making process, Mspark can create a coordinated campaign with the most effective multi-channel ads.
Dental patients respond to advertising across a variety of media channels:
Learn how Mspark partnered with a dental group to acquire patients and lower cost per acquisition in our case study. Click “get started” below to connect with an expert to plan your strategy.
Sources: Dentistry Projected To Grow By 12% In 2025; Dentistry Projected To Grow By 12% In 20251; “Periodontal Disease.” CDC.gov, n.d. Web. Feb. 20242; Children’s Oral Health: CDC.gov, n.d., Web. Feb. 20243; Dental Caries (Tooth Decay) in Children Age 2 to 11.” Nidcr.nih.gov, n.d., Web. Feb. 20244; State of the Industry: Room for Growth.” DentalRevenue.com, n.d. Web. Feb. 20245; U.S. Dental Service Organization Market, Industry Report, 2030, grandviewresearch.com6; Dentaleconomics.com 20237; DataMentors8