Client Goal
The Georgia Department of Public Health’s Coastal District wanted to raise awareness of Women, Children & Infant Services available to members of the community.
Get StartedOur Innovative Strategy
Identify the most relevant target audience
Age, income, ethnicity and predictive index of Children Health Insurance data points were used to define the target audience.
Utilized the most effective media
Printed postcards were targeted to the carrier route level with those same homes receiving the digital messaging on their devices. English and Spanish versioning was used based on the identified language spoken in the family home.
Quantify performance expectations and activate
Measured number of new program participants and clickthrough rate for digital ads throughout the campaign period.
Results
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Impact Postcard
consumer-packaged-goods
Impact Postcard
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grocery
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insurance
Targeted Inserts
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