The U.S. Healthcare Industry is Expected to Increase
to $987 billion by 2028.1
- Urgent Care Centers: The industry is forecast to grow at an annual rate of 11% through 2032, nearly tripling in total market size over 10 years to an astounding $163.4 billion.2
- Dental Care: The U.S. market size was calculated at $11.6 billion in 2024 and is projected to surpass $36 billion by 2034, which means 12% annual growth over the next 10 years.3
- Dental Service Organizations (DSO): The U.S. market will be worth nearly $455 billion by 2030, with a projected growth rate of 15.8% a year.4
- Eyecare Providers: The U.S. market was valued at $24.35 billion in 2022 and is projected to grow to $33.40 billion by 2028. As the U.S. population ages, there is an increasing prevalence of eye disease and need for corrective eyewear. This trend is expected to continue, creating a significant market opportunity for eye care providers to grow.5
Sources: What to expect in US healthcare in 2025 and beyond, mckinsey.com1; Nova Advisor2; precedenceresearch 20243; U.S. Dental Service Organization Market, Industry Report, 2030, grandviewresearch.com4; Vision Care Industry Market Update, cascade-partners.com5
Healthcare Services Patients are Highly Responsive
to Mail and Digital Media
- Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
- Consumers respond to integrated campaigns: 43% are more likely to take action when they receive both print and digital messaging.3
Sources: U.S. Modern Postcard, Direct Mail Statistics 2023.1; AdMall AudienceSCAN 20242 ; Mspark Analytics, ESRI3
Integrated Advertising + Value-Driven Creative Impact Campaign Success
Families
Offer walk-in services to reach busy families.
Movers
Utilize trigger marketing to reach new movers to your area.
Personalize
Target multiple audiences at once on a postcard with personalized messaging and imagery.
Source:AdMall AudienceSCAN 2024
Drive ResultsCase Studies
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Regional Medical Provider Drives New Patient Traffic and Increases ROI
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