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Blog.

Insights & Inspiration from Mspark.

Spicy strategies
Consumer Trends

Turn Up the Heat: 3 “Spicy” Marketing Strategies to Maximize Revenue and ROI this Summer


Cinco de Mayo serves as the perfect launch point for summer marketing. From increased travel and outdoor activity to event-driven spending and higher discretionary purchases, summer creates a dynamic environment full of opportunity. But success doesn’t come from simply increasing budget—it comes from applying the right mix of data, channels, and timing—something Mspark helps brands execute with precision.

Media Trends

Top Marketing Strategies Driving Growth for Franchise Brands

4th of July holiday
Category Trends

Fireworks & Funnel Strategy: Capturing Fourth of July Consumers from Awareness to Purchase

Healthcare clinic
Category Trends

Urgent Care Marketing: Elevate Brand Awareness to Acquire New Patients

Category Trends

A 2024 Grocery Marketing Strategy That Skips Print Could Cause You to Miss Valuable Customers

Consumer Trends

Rural Consumers Demand Value After 2 Years of Rising Prices

Media Trends

Activate the Customers You Need with Direct Mail in 2024

Category Trends

Communications Marketing: Target Rural Consumers & New Movers to Grow Subscribers

Category Trends

The No-Preference Consumer: An Insurance Marketing Opportunity to Acquire New Clients

Category Trends

Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year

Category Trends

2023 Trends to Shape Your Grocery Marketing Strategy for 2024

Category Trends

Auto Services Marketing: Forget the Sleigh—Americans Do More Holiday Travel by Car

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