Category: Media Trends

The Evolution of Print Circulars: Pivoting Your Strategy for Greater ROI

In this blog post our CEO, Steve Mitzel, and Senior Vice President of National Sales, Mike Kowalczyk, share their perspectives on pivoting your print circular marketing strategy to target more effectively and increase response and ROI. The shutdown of many businesses (some temporary, some permanent) followed by constrained re-boots stemming from the COVID-19 crisis has […]
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Win the Battle for Customers as America Re-Opens with Value-Driven Advertising

As businesses have begun re-opening across America, and consumers are emerging from quarantine, many advertisers are wondering how to win the battle for customers. To ensure they remain relevant and maintain market share, advertisers need to re-evaluate their marketing strategy and messaging in response to COVID-19, being sensitive to shifts in consumer attitudes and shopping […]
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Why Direct Mail Works

If you’re part of the direct mail industry, you’ll quickly learn there’s a common pattern of questions you will hear from agencies and other marketers. In fact, we ask this same question ourselves sometimes. “Why direct mail???” That’s a powerful thing to ask a direct mail company isn’t it? “Why direct mail” is a great […]
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