Category: Media Trends

As newspaper advertising options disappear, strategic marketers are turning to proven print tactics to replace lost coverage.

Efficiently target consumers, extend reach and amplify results with a multichannel marketing strategy utilizing print and digital touchpoints.

Engage the highly valuable consumer segment of 1.75+ million movers monthly through mover marketing with the fastest and most accurate mover data available.

With our new Mspark Direct Mail Boost solutions, we can effectively increase the reach and frequency of our clients’ mail campaigns, creating up to 118% lift in response rates and up to 28% lift In conversion rates through direct mail and targeted digital display ads. 

We are often asked, “What is shared mail? Isn’t it just another form of direct mail?” Shared mail is direct mail, with one important distinction. Because shared mail is a mailed package of multiple advertisers who share in the cost, it is much less expensive and more cost effective than traditional solo direct mail, as […]

At Mspark, we are always looking for ways to get your product or service in front of the consumer during key decision making and spending periods. With the new Quick Response program, we can deliver a postcard to your target consumer within 2-3 days, putting you in the mailbox before competitors! This means your message […]

In this blog post our CEO, Steve Mitzel, and Senior Vice President of National Sales, Mike Kowalczyk, share their perspectives on pivoting your print circular marketing strategy to target more effectively and increase response and ROI. The shutdown of many businesses (some temporary, some permanent) followed by constrained re-boots stemming from the COVID-19 crisis has […]

As businesses have begun re-opening across America, and consumers are emerging from quarantine, many advertisers are wondering how to win the battle for customers. To ensure they remain relevant and maintain market share, advertisers need to re-evaluate their marketing strategy and messaging in response to COVID-19, being sensitive to shifts in consumer attitudes and shopping […]

At Mspark, the only thing we love more than a good list article is a good list article full of stats. We enjoy analyzing this type of information and sharing our take on it with all of you. This will be the first part of a series of posts sharing statistics about direct mail and […]

If you’re part of the direct mail industry, you’ll quickly learn there’s a common pattern of questions you will hear from agencies and other marketers. In fact, we ask this same question ourselves sometimes. “Why direct mail???” That’s a powerful thing to ask a direct mail company isn’t it? “Why direct mail” is a great […]