In the evolving healthcare landscape, the way individuals seek and receive medical attention is undergoing a significant transformation, creating an urgent care marketing opportunity. The number of adults who visit a traditional primary care physician in person has been declining since 2021 and is expected to drop to 56.9% of the population, or 152.2 million consumers, this year.
In a world dominated by online information, consumers are increasingly relying on the internet for healthcare guidance. A OnePoll survey revealed that 4 in 10 US adults have opted for online information over seeking professional medical care. Health care providers such as urgent care clinics should consider leveraging digital advertising tactics to target patients during the initial stages of their online health searches.
Retail health clinics run by CVS Health, Walgreens, Walmart, and The Kroger Co. offer in-person and virtual care conveniently; however, these one-and-done care encounters are often left off medical records. Patients’ care journeys will become even more fragmented in 2024 as retailers invest further in healthcare.1
With nearly one-third of US adults projected to visit retail health clinics in person in 2024, it’s crucial for health care providers, including urgent care and medical clinics, to adapt their advertising strategies to elevate brand awareness and acquire new patients.
Cost-Effectively Target New Patients
Mspark’s targeting capabilities offer a solution for urgent care and medical clinics to identify high-value potential patients. By understanding patient demographics and behaviors, clinics can create targeted, multi-channel campaigns to reduce patient acquisition costs.
Cost-effectively target your ideal patient using predictive data. Mspark’s data resources and tools provide valuable consumer intelligence for a more insightful view of your ideal customer, which allows us to create complete and accurate mailing profiles that maximize your advertising dollars, which limits wasted ad spend.
Our behavioral data resources allow us to digitally target your potential urgent care patients at the household level, based on their online and offline activity.
Learn more about audience targeting through data here.
Leverage Coordinated Media Tactics to Drive Results
In the past 12 months, urgent care patients have responded to a variety of both print and digital ads2.
Did you know?
- Most consumers check their mail daily; 77% at the first opportunity3.
- 64% of consumers say direct mail has inspired them to take action. 3
- 60% of consumers are driven to online activity after receiving direct mail4.
- The average consumer spends 7 HOURS per day on internet connected screens5.
- 62% of consumers are influenced by mailbox-delivered print and digital channels when making purchases6.
Consumers across generations place a high value on receiving direct mail:
Leverage proven print and digital tactics with strategically targeted, coordinated messaging to engage consumers and acquire new patients for your health care practice.
Target New Movers to Acquire New Patients
Did you know?
Movers are 5x more likely to become long-term clients7. Target new movers to your area and reach them ahead of competitors with Quick Connect, our trigger marketing program.
- Reach your potential patients as much as 6 days sooner than your competitors.
- Mspark’s program provides the most value for your advertising spend, with up to 15% more records in our data versus other programs. With 18+ sources updated daily, our records are virtually 100% accurate.
- Personalize your messages in meaningful ways to meet your target audience’s needs.
Learn more about trigger marketing with Quick Connect here.
See how a regional medical provider acquired new patients using direct mail and digital advertising solutions in our case study. Click “get started” below to plan your strategy.
Sources: Insider Intelligence/eMarketer “Health Trends to Watch in 2024”1; AdMall AudienceSCAN 20232; Porch/LOB 20233; USPS Mail Moments 20234; zippia.com March 20235; Prosper Insights & Analytics Monthly MBI6; Speedeon Data7
