As America reopens, Quick Response allows you to communicate with your customers NOW. Ask us about our Community Connection program.
Reach your target customer in 2-3 days with Mspark’s
NEW Quick Response Program!
Reach your target customer in 2-3 days with Mspark’s NEW Quick Response Program!
The Quick Response program is a fast-to-market postcard solution that can target consumers down to the household level. Whether reacting to changing market conditions or using a mailing list to target a highly valuable audience, your message and offer are seen when it matters most around key purchasing periods.
The Quick Response program is a fast-to-market postcard solution that can target consumers down to the household level. Whether reacting to changing market conditions or using a mailing list to target a highly valuable audience, your message and offer are seen when it matters most around key purchasing periods.
Key Benefits & Features
Trigger based marketing to target consumers with a uniquely relevant message during high spending periods triggered by major life events
Fast-to-market postcard that can reach your customer in 2-3 days
- Reach a highly valuable audience by using one of our targeted list programs
- Re-engage your customers by using a client mailing list or saturate a route to acquire new
- Stand-alone, high quality postcard will grab attention
- Ability to run a set it and forget subscription program by using a valuable mailing list
Product Options & Inclusions
Measures 11” x 6″ with a full bleed
9 pt cardstock lends visual weight and strength to the piece
Name callout and messaging variability available to increase ROI
Layer in your own customer data, use one of our valuable lists, or saturate an area
Application Possibilities
Pre- and New Movers
- 75+ million people on average move every year
- Average consumer spends more than $9,000 during a move
- More than 70 brand decisions are made during a moving cycle
newly married couples
- 3 million people on average get married every year
- Housing-related costs will consume 34% of a married couple’s monthly budget
new baby in the home
- Approximately 4 million babies are born yearly
- New parents spend on average over $12,000 during the first year
announce grand openings
- Ability to respond to a fluid opening date with a fast-to-market postcard
- Stand-alone high impact postcard to invite consumers to your new location
loyalty messaging
- Invite your best customers during a key event
- Re-engage lapsed customers with a strong offer
- Send appointment and service reminders
- Remind customers of membership and contract renewals
birthdays & anniversaries
- Establish lasting emotional bonds with customers by inviting them to celebrate special life events with you
- Strengthen brand loyalty with an offer during their birthday or anniversary month
- Stronger brand loyalty increases frequency of visits and lengthens the customer lifecycle
Product Options and Inclusions
Two postcard sizes to choose from: 11” x 6” and 9” x 6”, full bleed
9 pt cardstock lends visual weight and strength to the piece
Name callout and messaging variability available to increase ROI
Layer in your own customer data, use one of our valuable lists, or saturate an area
Telecom Success Story
Client Objective
A National Telecom Company was looking for a cost-effective way to accelerate new customer acquisition by targeting consumers who were planning to move in the near future.
Our Approach
- Utilize Mspark’s New Quick Response Program to strategically target Pre-Movers in their serviceable area.
- Set up a frequency campaign that will mail a personally addressed postcard that will hit the Pre-Mover’s mailboxes within 2-3 days of being triggered.
- Use a strong offer that addresses the Pre-Mover directly and features a no-contract option.
The Results
The client was able to drive new customer acquisition in the highly competitive new mover market.
Furniture Retailer Success Story
Client Objective
A furniture retailer was looking for a cost-effective way to attract consumers who had never been in their stores to come in and make their furniture purchases from them over the competition.
Our Approach
Utilize Mspark’s Quick Response Program to strategically target New Movers in their delivery area.
Set up a frequency campaign to mail a personally addressed postcard that will hit the new mover’s mailboxes within 2-3 days of being triggered.
Utilize a strong offer of 10% off entire purchase that addresses the New Mover directly and features financing options as well.