Client Goal
A furniture retailer was looking for a cost-effective way to attract consumers who had never been in their stores to come in and make their furniture purchases from them over the competition.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
Strategically target new movers around the store area utilizing Mspark’s Quick Connect Program with 18+ data sources.
Utilize the most effective media
Set up a frequency campaign to mail a personally addressed postcard that will hit the new mover’s mailboxes within 2-3 days of being triggered.
Utilize a strong offer of 10% off entire purchase that addresses the New Mover directly and features financing options as well.
Quantify performance expectations and activated
Tracked sales and calculated ROI throughout the campaign period.
Results
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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