A mattress manufacturer was looking to increase sales at its 6 retail stores.Get Started
Our Innovative Strategy
Identify the highest-value target audience
We identified the client’s key geography and utilized our primary data sources to set up a monthly subscription-based integrated new mover marketing program.
Analyze and determine the right media to engage that audience
Our fast-to-market postcard reached mailboxes within 2-3 days of their move as they were quickly making purchase decisions. We integrated and deployed 18 digital impressions over the course of 10 days targeting the same households, starting 1-2 days before the direct mail piece hit the mailbox.
Quantify performance expectations and activate
We measured campaign results by monitoring website traffic, as well as foot traffic attribution for all locations.
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