Client Goal
A regional optometrist and eyewear retailer needed an effective print solution to drive double digit growth YOY, maintain and protect market share, acquire new customers, and grow their current customer base.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Targeted markets & ZIP codes surrounding multiple locations
2
Utilized the most effective media
Utilized Mspark’s high visibility, high readership print solutions, the Impact Postcard and Wrap. Maintained a consistent mail frequency to increase response and sales Incentivized customers with aggressive coupon offers.
3
Quantify performance expectations and activate
Measured YOY growth and new customer acquisition for the duration of the campaign.
Results
Exceeded
double digital growth goals
Eliminated
newspaper distribution
Funded
additional mailings/promotions
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We offer integrated marketing solutions to fit any need and budget.
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retail
Quick Response Postcard
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healthcare-professional-services
Quick Response Postcard
Quick Response Postcard
automotive, retail
Quick Response Postcard
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