Client Goal
A construction company needed to sell out available inventory in the Gettysburg and surrounding PA communities during a seasonal low and inflationary real estate market. This Division wanted to drive qualified traffic to model homes in trade areas.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
– Targeted new movers at list within the client’s trade radius.
– Hyper-targeted online home shoppers with competitive geofencing and keyword search retargeting.
Analyze and determine the right media to engage that audience
Mspark engaged a dual approach with postcard mailers delivered to the new mover audience and digital advertising served to online home shoppers to increase traffic and homes sold.
Quantify performance expectations and activate
Tracked number of homes sold, visits to model homes, ROAS, and click through rate (CTR).
Results
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