Read our restaurant marketing case studies showcasing how our solutions help restaurants succeed.
National Quick Serve Restaurant
Objective
Objective: A national restaurant chain was looking to encourage franchise participation after a successful advertising partnership with Mspark.
Our Approach
- Partnered with corporate to provide an affordable advertising solution
- Encouraged franchise participation with a program for 2 consecutive in-home dates
- Targeted the best households surrounding each restaurant location using Wraps and Targeted Inserts
The Results
Average margin generated from one mailing.
Gross margin generated by each coupon was $4.75 - $7.40
Quick Service Restaurant
Objective
A quick service restaurant chain was looking to drive coupon redemption.
Our Approach
- Targeted ZIP codes specific to the client’s store location in an effort to eliminate overlap with other restaurants
- Utilized 6 strong coupon offers with the Impact Postcard
The Results
In sales for every $1 spent on advertising
Coupons redeemed
Regional Quick Serve Restaurant
Objective
A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.
Our Approach
- Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads.
- For digital, we targeted the full direct mail list with about a 98% match rate.
- The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
- Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.
The Results
Impressions
CTR, 2x greater than the industry average
Website visits and 117 foot-traffic conversions
Casual Dining
Objective
A casual dining restaurant was looking to maintain and gain back market share in a tough economy.
Our Approach
- Utilized barcoded Impact Postcard around locations
- Collected data from point-of-sale system
- Analyzed who their existing customers were, where they came from, and what offers they responded to
The Results
Customer penetration growth after 2 mailings
Customer penetration growth after 3 mailings
Casual Dining Restaurant Chain
Objective
A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.
Our Approach
- Targeted ZIP codes based on propensity to dine out
- Mailed a Targeted Insert to 16,685 households surrounding the location
- Maintained consistent monthly frequency with appealing offers
The Results
Coupons redeemed after one mailing
Received in sales for every $1 spent on advertising
Return on investment
National Fast Casual Chain
Objective
A national fast casual restaurant chain wanted to increase foot traffic to its locations.
Our Approach
- Analyzed customer data to identify key ZIP codes with historically high redemption, within a 20-minute drive time, casual dining propensities, and number of competitors
- Utilized the Impact Postcard with strong offers and variable coupon codes to track redemptions at the household level
The Results
Of the households mailed redeemed coupons
Million total revenue generated
In sales for every $1 spent on advertising
Did you know: 66% of diners have tried a new restaurant based on an ad they received in the mail. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest restaurant marketing trends and advertising opportunities on our restaurant page.
Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi
We work with leading fast casual dining and quick serve restaurants across the U.S.Â








