Case Studies

Restaurants

We help restaurants meet their marketing goals with proven advertising solutions.

Get Started Today

Read our restaurant marketing case studies showcasing how our solutions help restaurants succeed.

National Quick Serve Restaurant

Objective

Objective: A national restaurant chain was looking to encourage franchise participation after a successful advertising partnership with Mspark.

Our Approach

  • Partnered with corporate to provide an affordable advertising solution
  • Encouraged franchise participation with a program for 2 consecutive in-home dates
  • Targeted the best households surrounding each restaurant location using Wraps and Targeted Inserts

The Results

$2,013

Average margin generated from one mailing.

$7.40

Gross margin generated by each coupon was $4.75 - $7.40

Quick Service Restaurant

Objective

A quick service restaurant chain was looking to drive coupon redemption.

Our Approach

  • Targeted ZIP codes specific to the client’s store location in an effort to eliminate overlap with other restaurants
  • Utilized 6 strong coupon offers with the Impact Postcard

The Results

$4

In sales for every $1 spent on advertising

547

Coupons redeemed

Regional Quick Serve Restaurant

Objective

A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.

Our Approach

  • Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads.
  • For digital, we targeted the full direct mail list with about a 98% match rate.
  • The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
  • Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.

The Results

360,215

Impressions

0.20%

CTR, 2x greater than the industry average

715

Website visits and 117 foot-traffic conversions

Casual Dining

Objective

A casual dining restaurant was looking to maintain and gain back market share in a tough economy.

Our Approach

  • Utilized barcoded Impact Postcard around locations
  • Collected data from point-of-sale system
  • Analyzed who their existing customers were, where they came from, and what offers they responded to

The Results

123%

Customer penetration growth after 2 mailings

179%

Customer penetration growth after 3 mailings

Casual Dining Restaurant Chain

Objective

A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.

Our Approach

  • Targeted ZIP codes based on propensity to dine out
  • Mailed a Targeted Insert to 16,685 households surrounding the location
  • Maintained consistent monthly frequency with appealing offers

The Results

200

Coupons redeemed after one mailing

$5.48

Received in sales for every $1 spent on advertising

$5,453

Return on investment

National Fast Casual Chain

Objective

A national fast casual restaurant chain wanted to increase foot traffic to its locations.

Our Approach

  • Analyzed customer data to identify key ZIP codes with historically high redemption, within a 20-minute drive time, casual dining propensities, and number of competitors
  • Utilized the Impact Postcard with strong offers and variable coupon codes to track redemptions at the household level

The Results

63,120

Of the households mailed redeemed coupons

$2.1

Million total revenue generated

$7.26

In sales for every $1 spent on advertising

Did you know: 66% of diners have tried a new restaurant based on an ad they received in the mail. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest restaurant marketing trends and advertising opportunities on our restaurant page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

Learn More

We work with leading fast casual dining and quick serve restaurants across the U.S. 

Gain valuable insights on how to advertise your restaurant from our research and industry trends.

Increase Loyalty & Average Ticket Sales with a Restaurant Marketing Remix
Category Trends
Increase Loyalty & Average Ticket Sales with a Restaurant Marketing Remix
Mspark Marketing Team Logo Mspark Marketing Team Nov 18, 21
A Recipe for Attracting Loyal Diners
Category Trends
A Recipe for Attracting Loyal Diners
Mspark Marketing Team Logo Mspark Marketing Team Nov 21, 19
Gain Customers for Life Using Trigger Marketing with Mspark’s Quick Response Program
Media Trends
Gain Customers for Life Using Trigger Marketing with Mspark’s Quick Response Program
Mspark Marketing Team Logo Mspark Marketing Team Jul 23, 20
Shared Direct Mail – The Secret Sauce for Restaurants to Cost Effectively Drive Response
Category Trends
Shared Direct Mail – The Secret Sauce for Restaurants to Cost Effectively Drive Response
Mspark Marketing Team Logo Mspark Marketing Team Oct 28, 20
Restaurant Marketers: Pivot Your Strategy to Gain Market Share as America Reopens
Category Trends
Restaurant Marketers: Pivot Your Strategy to Gain Market Share as America Reopens
Mspark Marketing Team Logo Mspark Marketing Team Apr 22, 21
Top Facts Every Restaurant Marketer Needs to Know About the Restaurant Landscape During COVID-19
Category Trends
Top Facts Every Restaurant Marketer Needs to Know About the Restaurant Landscape During COVID-19
Mspark Marketing Team Logo Mspark Marketing Team Jun 24, 20

Get Started Today!