Our Goal
A pizza chain wanted to increase in-person visits to their stores as well as online orders.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Acustom audience was targeted that included individuals ages 10 to 65, within 91 zip codes near the locations. The audience included cooking enthusiasts, foodies, and fine dining patrons.
2
Analyze and determine the right media to engage that audience
The campaign utilized a combination of email marketing and digital ads with a limited-time offer that could be applied in-store and online.
3
Quantify performance expectations and activate
Measured store traffic and website engagement throughout the campaign.
Results
3,400
store visits in 6 weeks
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