Client Objective
A QSR franchise sought to drive foot traffic to storefront locations via digital media messaging with each DMA having unique targeting, requirements, and goals as ad dollars are dictated by each franchisee.
Get StartedThe Approach
Lift Conversion Analysis
Tracked incremental store visits across all media channels for the QSR franchise.
Foot Traffic Measurement
Measured foot traffic lift by channel partner, audience, creative, inventory type, market (DMA), and partner + audience combinations.
Media types measured include digital banners and rich media across 32 specific DMA markets nationally for the franchise.
Analysis Insights
Revealed 66% of the QSR’s diners live within 10 miles of the location they visited, and 49% live within 5 miles, validating the proximity-based targeting approach.
Results
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