A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.Get Started
Our Innovative Strategy
Identify the highest-value target audience
Targeted ZIP codes based on propensity to dine out
Utilized the most effective media
Mailed a Targeted Insert to 16,685 households surrounding the location. Maintained consistent monthly frequency with appealing offers
Quantify performance expectations and activate
Measured coupon redemption and sales ROI during the campaign period.
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