Client Goal
A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Targeted ZIP codes based on propensity to dine out
2
Utilized the most effective media
Mailed a Targeted Insert to 16,685 households surrounding the location. Maintained consistent monthly frequency with appealing offers
3
Quantify performance expectations and activate
Measured coupon redemption and sales ROI during the campaign period.
Results
200
Coupons redeemed after one mailing
$5.48
Received in sales for every $1 spent on advertising
$5,453
Return on investment
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Targeted Inserts
retail
Targeted Inserts
Targeted Insert
health-beauty
Targeted Inserts
Insert
healthcare-professional-services
Targeted Inserts
Targeted Insert
restaurant
Targeted Inserts
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