Client Goal
A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
Identified the client’s key geography to build out both direct mail and digital components of the campaign utilizing Target Inserts + Addressable Geofencing (AGF) Digital Display Ads.
For digital, we targeted the full direct mail list with about a 98% match rate.
Utilized the most effective media
The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting 1-2 days before the direct mail piece hit the mailbox.
Quantify performance expectations and activate
Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations.
Results
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Impact Postcard
home-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
Quick Connect
retail
Quick Response Postcard
Insert
insurance
Targeted Inserts
Impact Postcard
insurance
Impact Postcard
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