Client Goal
A multi-location restaurant chain was looking to build brand awareness and drive online traffic at a low Cost Per Site Visit (CPSV).
Get StartedOur Innovative Strategy
Identify the highest-value target audience
Our team developed a comprehensive strategy of Geo-Fencing, Addressable Geo-Fencing, Keyword Search Retargeting, and Site Retargeting to build a custom audience of households within 15 miles of each restaurant that featured users who were interested in casual dining.
The advertiser also targeted users searching for content related to lunch specials, competitor offerings, or lunch restaurants in their area and executed Site Retargeting to re-engage users who previously visited their website or landing pages.
Utilized the most effective media
Served digital display ads to the target audience
Quantify performance expectations and activate
Measured clickthrough rate and cost per site visit for the duration of the campaign.
Results
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Impact Postcard
home-services
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Targeted Inserts
retail
Targeted Inserts
Quick Connect
retail
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insurance
Targeted Inserts
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insurance
Impact Postcard
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