Case Studies

Communications Providers

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Read our marketing case studies showcasing how our solutions communications providers succeed. 

National Telecom Company Acquires New Customers at 3.5x Lower CPA

PRINT + DIGITAL DISPLAY

Client Challenge

A national telecom company wanted to acquire new internet services customers using an integrated marketing approach.

Client success metric: Cost Per Acquisition (CPA) under $180

Our Approach

  • Targeted Inserts + Addressable Geofencing (AGF) Digital Display Ads: Utilized the client’s list of 165,000 targeted households who had recently expressed interest in services and targeted them with print & digital ads.
  • For the digital aspect of the campaign, we targeted relevant consumers who were actively in the marketplace for a new telecom provider based on their most recent, relevant keyword searches within the last 30 days.
  • Campaign results were measured by monitoring daily ads served, website traffic, and conversions.

The Results

$62.95

CPA - 3.5x lower than client's goal.

70%

Viewability rate - exceeded 60% global average

Telecom Provider Improves CPC by 25% with Personalized Print

Client Challenge

A regional telecom company was looking for an effective way to accelerate new customer acquisition while reducing cost per inquiry.

Client Success Metric: $55 Target Cost Per Call (CPC), Unique

Our Approach

  • Impact Postcard: Personalized Impact Postcard targeting households in high-value geographies
  • Variable messaging with aggressive intro offers for internet/cable/phone designed to drive engagement and acquisition

The Results

$41

CPC vs. client target of $55

25%

CPC improvement

1,200

incremental inquiries from Impact Postcard

National Cable Provider Improves CPC by 142% with Personalized Print

Client Challenge

After years of successful shared mail campaigns utilizing Targeted Inserts, the print agency for a large national cable provider tasked Mspark with developing new ideas to drive topline sales, upsell current customers, and acquire new.​

Client Success Metric: CPC target $150

Our Approach

  • Impact Postcard: Utilized Mspark’s premium print product
  • Segmented current customers based on services and delivered personalized upsell offers to drive response
  • Partnered with the agency to create custom targeting profiles to identify desired acquisition households in high-value markets

 

The Results

$25

CPC vs. client newspaper acquisition target of $150

142%

improvement in CPC

Major Wireless Provider Achieves 71% Growth & $2.51 CPA with Targeted Print

Client Challenge

A major wireless provider needed a cost-effective solution to increase store and website traffic.

Customer Success Metric: Cost Per Acquisition (CPA)

Our Approach

  • Performed lifestyle analysis utilizing client-provided customer data and segmented customers by geography to receive targeted offers
  • Identified key ZIP codes around consumer and store locations based on look-alike customers and propensity to purchase wireless services
  • Wraps and Targeted Inserts: Increased mailing frequency to 11-13x, distributing over 100 million shared mail Wraps and Targeted Inserts
  • Measured YOY customer growth

The Results

$2.51

cost per acquisition

71%

customers growth vs. 37% customer growth without direct mail

Hear from Satisfied Communications Clients

“Finally, we can test variable imaging and messaging at an affordable price.”

CEO of Major Ad Agency for Multiple Telecom Clients

“Our results with the Impact Postcard with variable imaging are going very, very well and we will continue to use the postcards.”

National Telecom Company

“We are very pleased with the response rate and $45-$46 cost per call. These are well within our range.”

Telecom Agency

“The Impact Postcard with variable messaging delivered 12x the response of our standard insert programs.”

Top Telecom Partner

01 04

Did you know?  Wireless, Internet & Cable customers respond to ads in the mailbox.

  • 66% of potential mobile or wireless network switchers responded to an ad or coupon in the mailbox in the last 12 months
  • 65% of potential internet provider switchers responded to an ad or coupon in their mailbox in the last 12 months

Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest telecom marketing trends and advertising opportunities on our communications page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading wireless, internet, and cable providers across the U.S.


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