Client Goal
A national telecom company was looking to acquire new customers at a CPA under $180.
Get StartedOur Innovative Strategy
1
Identified the highest-value target audience
Targeted relevant consumers who were actively in the marketplace for a new telecom provider based on their most recent, relevant keyword searches within the last 30 days.
2
Utilized the most effective media
Targeted Inserts + Addressable Geofencing Digital Display Ads utilized the client’s list of 165,000 targeted households who had recently expressed interest in services, and targeted them with print and digital ads.
3
Quantified performance expectations and activate
Measured by monitoring daily ads served, website traffic and conversions.
Results
$62.95
CPA
70%
Viewability Rate
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