Our Goal
A regional telecom provider wanted to promote its new “Connect and Protect” program that provides families parental control and secure connectivity.
Get StartedOur Innovative Strategy
1
Identifed the highest-value target audience
Targeted households with children below the age of 14 and minimum household income of $40k.
2
Analyzed and determined the right media to engage that audience
Delivered our highly targeted Impact Postcard to over 48,000 households.
3
Quantify Performance Expectations and Activated
Measured response rate throughout the campaign and calculated return on ad spend.
Results
0.43%
Response Rate (3x industry average)
5:1
Return on ad spend: earned $5 for every $1 spent
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