Client Objective
A Regional Telecom Company was looking to boost new customer acquisition of its fiber Internet product by targeting new movers likely to switch telecom providers within their serviceable footprint.
Key Success Metrics: CTR, New Sign Ups, Response Rate, ROAS.
Get StartedMspark’s Innovative Strategy
1
Trigger Marketing
Utilized Mspark’s Trigger Marketing postcards with digital frequency to strategically reach various New Mover audiences in their serviceable area targeting ZIP+4.
2
New Mover Audiences
Targeted Pre-Mover at List, Pre-Mover at Contract, and New Mover audiences.
3
Frequency Campaign
Mailed a personally addressed postcard to hit mailboxes within 2-3 days of being triggered.
Results
2,220
Total Sign Ups
3.40%
Overall Response Rate
2,335%
Return on Ad Spend (ROAS)
1,220,402
Total Digital Impressions
2,392
Total Digital Clicks
0.196%
Digital Click-Through-Rate (2x Industry Benchmarks)
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