A regional telecom company wanted to boost acquisition of fiber internet by testing new movers within its serviceable footprint.Get Started
Our Innovative Strategy
Identifed the highest-value target audience
Strategically targeted New Movers at various stages in their serviceable area utilizing ZIP+4.
Analyzed and determined the right media to engage that audience
Utilized Mspark’s Quick Connect Program with digital frequency to target New Mover, Pre-Mover at Contract, and Pre-Mover at List with a frequency campaign consisting of a personally addressed postcard to hit mailboxes within 2-3 days of being triggered.
Quantify Performance Expectations and Activated
Measured signups, overall response rate, clickthrough rate, and return on ad spend to evaluate campaign performance.
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.