Our Innovative Strategy
1
Identifed the highest-value target audience
Performed lifestyle analysis utilizing client-provided customer data and segmented customers by geography to receive targeted offers.
Identified key ZIP codes around consumer and store locations based on look-alike customers and propensity to purchase wireless services.
2
Analyzed and determined the right media to engage that audience
Wraps and Targeted Inserts: Increased mailing frequency to 11-13x, distributing over 100 million shared mail Wraps and Targeted Inserts.
3
Quantifed performance expectations and activated
Measured YOY customer growth
Results
$2.51
Cost per acquisition
71%
Customer growth vs. 37% customer growth without direct mail
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