A wireless provider wanted to grow sales and lower its CPADeliver Your Message
Our Innovative Strategy
Identifed the highest-value target audience
Performed lifestyle analysis utilizing client-provided customer data and segmented customers by geography to receive targeted offers.
Identified key ZIP codes around consumer and store locations based on look-alike customers and propensity to purchase wireless services.
Analyzed and determined the right media to engage that audience
Wraps and Targeted Inserts: Increased mailing frequency to 11-13x, distributing over 100 million shared mail Wraps and Targeted Inserts.
Quantifed performance expectations and activated
Measured YOY customer growth
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