Client Goal
A telecom provider wanted to accelerate customer acquisition and reduce cost per inquiry.
Get StartedOur Innovative Strategy
1
Identified the highest-value target audience
Targeted the highest-value households within high-value geographies within the provider’s serviceable area to receive personalized offers.
2
Utilized the most effective media
Delivered impact postcards with variable messaging and aggressive intro offers for internet/cable/phone designed to drive engagement and acquisition.
3
Quantified program performance
Measured offer response as well as YOY customer growth in the targeted geographies.
Results
$41
CPC vs. $55 Client Target
25%
CPC Improvement
1,200
Incremental Inquiries
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
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Targeted Inserts
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