A telecom provider wanted to accelerate customer acquisition and reduce cost per inquiry.Get Started
Our Innovative Strategy
Identified the highest-value target audience
Targeted the highest-value households within high-value geographies within the provider’s serviceable area to receive personalized offers.
Utilized the most effective media
Delivered impact postcards with variable messaging and aggressive intro offers for internet/cable/phone designed to drive engagement and acquisition.
Quantified program performance
Measured offer response as well as YOY customer growth in the targeted geographies.
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