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    • Mailbox Delivery
      • Shared Mail
        • Wrap
        • Targeted Inserts
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        • Preprint Distribution
      • Direct Mail
        • Trigger Marketing
        • Solo Direct Mail
    • Digital Solutions
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      • Search Engine Marketing
      • Paid Social Media
      • Connected TV & Pre-Roll
      • Streaming Audio
      • Digital Out-of-Home
      • Acquisition Email
      • Mobile Precise, Mobile Moments & Digital Circulars
  • Franchise Solutions
    • Mpower
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    • Performance Measurement & Reporting
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Insights & Inspiration from Mspark.

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Media Trends

Why May is Shaping Up to be One of the Highest Consumer Spending Months in 2026


Marketers tend to anchor peak performance and revenue-driving strategies around the holidays, but in 2026, a different pattern emerges. The month of May stands out as a high-potential consumer spending period, driven by a rare alignment of pay-week income timing, incremental cash flow from tax refunds and social assistance, and consumer psychology. 

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Media Trends

Bridging the Gap Between Offline and Online Experiences

Energy Providers
Category Trends

Powering Growth in Deregulated Energy Markets: Strategies to Win and Retain Customers

Category Trends

Putting Print to the Test: Furniture Marketing Adds Print to Online & In-store Ads to Increase New Customers and Sales

Category Trends

Pet Retail Marketing: Owners Prioritize Pet Purchases Despite Inflation & Rising Prices

Consumer Trends

Engage Consumers Planning 2024 Tax Refund Purchases

Auto tire repair
Category Trends

Auto Services Marketing: Strategies to Acquire New Customers for the Long Term

Category Trends, Consumer Trends

Holiday Celebrations: Restaurant & Retail Marketing Opportunities to Connect with Consumers

Consumer Trends

Consumer Confidence Has Improved, but Continued Uncertainty is Shifting Consumer Behavior

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Company News

Mspark Media Names Houghtlin CEO, Halfmann CRO

Category Trends

2024 Restaurant Marketing Outlook: Focus on Value to Acquire and Regain Customers

Category Trends

Home Services Marketing: Homeowners Are Focused on the Outdoors in 2024

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